76 ·^ COSMOPOLITAN
this a million different ways, but I just
went with what felt the most natural
to me. Would I ever have wanted this
to happen? Never. But shit happens.
And in the end, I never want to see
anyone hurt; I would hate to be the
reason for anyone’s pain. We all have
to go to sleep with ourselves at night.”
The temptation to see what people
were saying about her was very real.
“It becomes addictive to look on the
internet, to look at your name. When
I would look at my name and see all
of the things that people were saying,
it became like a tumour. It became
cancerous to me.” From “homewrecker”
and “snake”, right through to death
threats, Woods saw it all.
Growing up in California, in a
close-knit family with two brothers
(26 and 19) and a younger sister (12)
who looks like she could
be her twin, Woods was a
self-professed tomboy. She’s
been big on social media
since the age of 15 when she
started cashing cheques for
her work as an influencer,
after initially making videos
for fun with friends. Raised
in a predominantly white
area, Oak Park, Woods
recalls being one of only
two black girls in her
school. “I never really looked at
people’s colour or noticed that I was
different to anyone else, besides the
time one of my teachers called me
Leah [the other black girl], and Leah
and I look nothing alike. She was
short and dark-skinned, and I’m tall
and light-skinned.”
Although Woods doesn’t believe the
outpouring of hate she received this
year was entirely to do with her race,
she pinpoints specific instances where
online abuse was definitely targeted at
her because she’s a black woman. “The
first picture I posted on Instagram
afterwards was a photo of me with
short hair, which was a weave. I cut it;
I just wanted short hair. I posted it and
all the memes going around were, ‘Oh,
Jordyn can’t afford hair extensions any
more, she’s so broke’.” After a recent
trip to Nigeria, a 47-second clip
surfaced of Woods speaking about the
online bullying she’d faced and how
it illuminated what it meant to be
demonised as a black woman existing
in a public space. The internet latched
onto it, professing that Woods had just
discovered what it meant to be black
- something she is particularly keen
to clear up. She references an article
she read on gal-dem, the publication
I founded, about schoolgirls being
sent home for having what the school
deemed “inappropriate hair”. “I’ve had
the privilege of not having to face it
as hard as the girls in [that] school
because of my surroundings, but now
I have a clearer understanding of how
this game works, and how people feel
like it’s OK to say whatever
they want. I know that I’m
a black woman and I love
being a black woman.”
She is, she says, a private
person, despite her
following of 9.8 million
on Instagram. “I don’t really
care to share my whole
life on social media,
because certain things are
special and once you
share it, you open
yourself up to people’s
opinions.” This became
a double-edged sword:
“People got to see me
at my most vulnerable
moment without even really
knowing me, because I don’t
showcase who I am, really.” We
go on to discuss the universal,
perpetual fear of “being cancelled”
and the disconnect between people
online and in real life. “The internet
feels so entitled to have opinions
about everything, but a lot of it is
bullshit. These are real people, with
real lives. People are so detached that
they don’t feel empathy, they don’t feel
bad, theydon’t realise that theone i
“It became
addictive
to look at
what people
were saying”
CELEBRITY
No time
for trolls
CARDIGAN AND TOP, AS BEFORE. EARRINGS AND COLOURED RINGS, LARK & BERRY. OTHER RINGS, PANDORA