(^12) FoodPacific Manufacturing Journal July 2019 http://www.industrysourcing.com
ingredients
I
N THE Asia-Pacific region, 78% of consumers say that it
is important for them to recognise all the ingredients in the
products they buy, while 77% of consumers believe it is
important to have a short and simple ingredient list^1.
There is no official definition for “clean label”.
Consumers make judgements based on their familiarity and
perception of ingredients used. Because of differences in perception,
it is important for food manufacturers to research the perceptions of
their audiences. To help focus development efforts, Ingredion has
defined “clean” and “simple” based on insights from their research.
CLEAN: Labels with ingredients that consumers understand, free
from chemical additives and minimally processed. SIMPLE: Labels
with short lists of familiar ingredients.A highly recognised ingredient
Ingredion began the clean label movement more than 20 years
ago. Our pioneering functional native starches deliver the same
process-tolerant and shelf-life stability as traditional modified
starches with the advantage of consumers’ preferred labels. As
the clean label trend developed, and according to Ingredion’s
proprietary consumer research, “flours” are found to be highly
recognised with superior degree of consumer acceptance given
their association with minimal processing which consumers
perceive to be healthy.
With this consumer insight, Ingredion expanded its portfolio
of functional clean label texturisers to include HOMECrAfT®
Create multi-functional tapioca and rice flours which carry the
desired “flour” labeling. In addition, these multi-functional flours
support gluten-free and non-GMO claims, such as Non-GMO
Project Verified, aligning with consumer-driven trends.
To achieve their multi-functional properties with a clean
label declaration, Ingredion sources specific varieties of rice and
tapioca, mills them in its own facilities, and applies a proprietary
physical process. This unique combination allows these flours to
deliver superior flavour and textural performance in a variety of
applications, preventing gelling, water release and loss of viscosity.Resonate with rice-loving consumers
rice has been a staple food for centuries. Easy-to-digest, non-
allergenic rice cereal is often the first solid food given to infants.
Proprietary research reveals that rice is perceived as a natural,
healthy ingredient and a “good” carbohydrate that provides long-
lasting energy^2. In APAC, rice flour ranks the highest in acceptance
as a texturiser for prepared baby foods, soups, ready meals and
processed meat applications^1.
HOMECrAfT® Create multi-functional rice flours are clean
label and also the first of their kind to be made available to the
food and beverage manufacturing industry. These multi-functional
rice flours are process stable with excellent shelf-life stability,Make it clean
and simple
thus they can be used in applications with demanding processing
conditions or high expectations for storage stability such as freeze-
thaw stability which native rice flours are not able to provide.
With the ability to deliver velvety textures, opacity and
homemade appeal to products, these rice flours are recommended in
food and drink products, such as prepared baby foods, soups, sauces,
ready meals and processed meats. They can also be used to replace
fats and protein as well as dairy ingredients without compromising
mouthfeel and texture. In bakery products, particularly in gluten-free
bakery products, HOMECrAfT® Create multi-functional rice flours
can be added to impart body, elasticity as well as crumb structure.Achieve more with innovative tapioca flour
Ingredion proprietary global research shows that tapioca flour
is perceived as being even more “natural” than starches in many
applications^3. By choosing HOMECrAfT® Create multi-functional
tapioca flours, food manufacturers can feature clean labels and a
gluten-free claim, thus becoming more attractive to consumers
seeking better options.
These tapioca flours have the ability to build greater viscosity
than any other clean label starch thus enabling food manufacturers
to manage usage levels, and optimise costs. With inherent creamy
mouthfeel, a more indulgent yoghurt, dairy beverage or cream-based
soup and sauce can be created using this multi-functional tapioca
flour. Sauces or custards with smoother and glossier surfaces are
now possible with this innovative range of tapioca flours. With the
ability to enhance creaminess, fat reduction without compromising
texture or eating experience and an improved nutritional profile can
be achieved.
HOMECrAfT® Create multi-functional tapioca flours have
been created to suit a variety of production processes. They can
be incorporated into wide range of food applications to provide
viscosity as well as maintain texture stability during storage or
improve freeze-thaw performance.More from the clean label innovators
Ingredion’s global presence and regional manufacturing assets in
APAC allow direct access to base materials such as tapioca and rice,
coupled with on-the ground GTM support and security of supply.
Together with innovative ingredients, such as HOMECrAfT®
Create multi-functional flours, and 28 Ingredion Idea Labs™
innovation centres around the world and an always-on 24/7 virtual
lab, Ingredion can help you create enticing sensory experiences with
the recognised and accepted ingredients consumers want today.References 1
2 Ingredion proprietary research, MMR, Consumer Study, APAC, April 2017
3 Ingredion proprietary research, Dragon Rouge, April 2017
Ingredion proprietary global research, Vision Critical, Clean & Clear Labeling Research,
February 2016