The New York Times International - 30.07.2019

(Grace) #1
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T HE NEW YORK TIMES INTERNATIONAL EDITION TUESDAY, JULY 30, 2019| 11

In 2015, an indie retailer called Other-
wild unveiled a remake of the iconic
1970s “The Future Is Female” T-shirt.
The design was an instant success, with
the first batch reportedly selling out
within two days. As one of many fledg-
ling feminists trying to make sense of
the cultural whiplash surrounding the
F-word at that time, I loved the shirt,
because it expressed a growing feeling
of something nascent but urgent.
Steeped in activist history, the Other-
wild design preceded an explosion of
overtly political T-shirts that responded
to the changing political tides threat-
ening women’s rights. The feminist
T-shirts of 2015 and 2016 protested
systemic inequalities via sans-serif
slogans: “My Uterus, My Choice,”
“Girls Just Wanna Have Fun-damental
Rights,” and perhaps most pointedly,
“Pussy Grabs Back.”
The past three years, however, have
seemingly delivered another kind of
feminist fashion trend: T-shirts that
simply make a statement of gender.
Some just say “Woman.” Others feature
slight variations: “WOMEN WOMEN
WOMEN” or “The Woman” or “Human
Woman.” Sometimes it’s contextualized
in a sentence: “I am woman,” or “Man,
it’s good to be a woman!” Other times
it’s in other languages: “Femme/
Donna/Mujer/Woman.” You can buy a
matching design for your little girl. The
phrase has become so popular, it’s be-
come something of a self-referential
joke (“This Is a T-Shirt About Women”).
T-shirts with “a simple statement or
word,” have “become more and more
ubiquitous throughout all levels of the
fashion market,” said Nina Marston, a
fashion analyst for the market research
provider Euromonitor International.
Such shirts serve as “identity affirming
purchases” she said, that could lead
women to “theoretically, take a step
toward becoming more politically ac-
tive.”
Theoretically. The shift from the
rah-rah political messaging of a few
years ago to simple proclamations of
womanhood also signals a larger
change occurring within the microcosm
of feminist fashion, as well as beyond it:
The tilt from a politics of visibility to-
ward an economy of visibility.
Visibility has always played a critical
role in feminist movements. Pride
marches grew out of a need for a public

presence for L.G.B.T.Q. identities. Kim-
berlé Crenshaw’s intersectionality
framework made visible the unique
discrimination black women experience
to account for their lack of representa-
tion in workplace policies, laws and
social movements. The success of
#MeToo was in large part thanks to the
newly public nature of what was once
private sexual harassment. “That visi-
bility which makes us most vulnerable,”
Audre Lorde wrote, “is that which also is
the source of our greatest strength.”
This is what Prof. Sarah Banet-Weiser
calls a politics of visibility: the act of
highlighting identity categories like
gender and race to
accomplish politi-
cal recognition
and, hopefully,
structural change.
An economy of
visibility, on the
other hand, decou-
ples this practice
from its political
end goals. Instead,
visibility becomes
valuable in its own
right because of its monetizable poten-
tial. It’s at play in the near constant
messaging to “invest in girls,” as if they
were commodities. It underpins gender-
equality-is-smart-economics activism.
And it manufactures T-shirts that
equate being a woman with being a
feminist.
This isn’t to say, necessarily, that what
we had in 2015 was “good” and that
today’s shirts are “bad” for feminist
goals. Arguably, any statement T-shirt
is involved in an economy of visibility;
all those “Future is Female” shirts —
even the ethically produced ones —
were almost certainly negligible in their
political impact. Indeed, gender schol-
ars have argued convincingly that

capitalist feminism is hardly feminism
at all.
Crude though they may be, however,
political T-shirt slogans are useful distil-
lations of social movements into their
most basic conceptual elements. A
T-shirt that says “Equal Pay Now” may
not do much in the way of dismantling
pay discrimination, but it does let you
know where our energies lie. What,
exactly, does wearing a shirt that says
“WOMAN” serve as shorthand for?
An optimist might say it’s the self-
evident importance of gender equality
in 2019 — because this shirt exists, and
because I am wearing it, what it stands
for must be valuable. A realist might say
it’s demonstrative of the sweeping way
feminist principles have percolated
through cultural consciousness in
meaningful and not-so-meaningful
ways.
But cultural recognition itself is not
enough. When the representation of
marginalized groups becomes tokeniz-
ing rather than transformative, the
project of inclusion fails. When Nike
creates viral marketing spots champi-
oning women’s equality while discrimi-
nating against its pregnant athletes,
cultural recognition veils oppression.
When Hollywood execs proudly trot out
black filmmakers while privately pun-
ishing them for using their voice, the
economy of visibility betrays.
What’s more, for many women, there
is real danger in visibility without politi-
cal valence. To be seen in public as a
trans woman or lesbian brings with it an
especially grave bodily risk.
Sometimes 2019 feels like a dystopian
dinner party where you’re handed a
name tag at the door that reads: “Hi, my
name is: WOMAN.” This kind of unvar-
nished visibility distracts from the
structural barriers to gender justice
while reinforcing simplistic notions of
gender. By emphasizing our monolithic
“womanness,” we minimize our com-
monalities with men, while collapsing
the differences among ourselves.
To be sure, the popularity of gender-
statement T-shirts has little bearing on
the state of feminist politics. But per-
haps the trend of visibly wearing your
womanhood is a symptom of a larger
cultural condition. If in 2015 we pre-
dicted the future would be female, in
2019 it feels as if we were right. Water
bottles are female. Tote bags are female.
Workspaces are female. And somehow,
it’s still not enough.

NICOLA PARDYis a freelance writer and
producer.

This is an article about women


In 2019, simple
proclamations
of womanhood
are more
popular than
ever. But what,
exactly, do they
achieve?

Nicola Pardy


JENNIFER HEUER

America’s museums are more than
repositories of ancient Greek statues
and Renaissance paintings. They are
guardians of a fading social and demo-
graphic order. On Thursday, Warren
Kanders resigned from the board of the
Whitney Museum of Art, after protests
over his company’s sale of tear gas
grenades that were reportedly used on
asylum seekers. His case reveals the
extent to which museums have become
contested spaces in a rapidly-changing
country.
On one side of the crossfire are
trustees who benefit from a distorted
economic system that protects and
promotes inequality. Wealthy donors
and collectors decide what is valued.
They expect appreciation, not scrutiny,
for giving generously as government
support for the arts wanes. And they are
offended by the accusation that they use
museums to launder, or “artwash,” their
reputations and increase the value of
their personal collections.
On the other side are people whom
the system excludes and exploits. An
increasingly diverse viewing public,
and growing protest movements, are
calling for installations and institutions
that represent a broader cross-section
of America. They demand museums
serve more than the interests of the
elite.
Museums find themselves in the
same struggle tearing society apart — a
struggle fueled by worsening inequality
of every kind.
Consider how this is playing out in
New York City. The Metropolitan Mu-
seum of Art announced it would no
longer accept gifts from the Sackler
family, owners of the opioid maker
Purdue Pharma. Before Mr. Kanders
resigned, eight artists in the Whitney’s
2019 Biennial withdrew in protest.
(They have since rejoined the show.)
Employees of the Guggenheim and New
Museum, whose wages have largely
stagnated as those of top museum
executives rise faster than inflation,
have recently unionized, inspiring other
such efforts.
I believe that museums have the
responsibility to hold a mirror up to
society. As the country becomes young-
er and more diverse, and as its immi-

grant population grows, museums must
shift. This is not about “political correct-
ness”; it’s about how these institutions
can achieve excellence, now and in the
future.
At stake is not just the work or pres-
tige of a particular institution, but the
underpinnings of democracy: How do
“we the people,” tell our story — who is
included, and who is locked out? And
how do museums resist reinforcing
biases, hierarchies and inequalities?
To start, museums should prioritize
hiring curators from academic pro-
grams that invest in diversity. Donors
need to support artists and academics of
every background; the people en-
trusted with analyzing and exhibiting
the American story ought to reflect the
future, or risk not being a part of it.
Fortunately, there are signs of
progress. A 2018 Mellon Foundation
survey found that educational and
curatorial depart-
ments have grown
more racially diverse
since 2014. More than
a quarter of museum
education positions
are now held by
people of color. A
number of prominent
museums, from the
Getty to the Museum
of Modern Art, have
announced the appointment of curators
of color recently.
One of the most successful traveling
exhibitions of the past year, “Soul of a
Nation: Art in the Age of Black Power,”
generated critical acclaim and enor-
mous attendance, demonstrating the
hunger for such programming. The fall
cultural calendar in major museums
promises to be among the most diverse
ever, with solo exhibitions devoted to
artists including Teresita Fernández,
Julie Mehretu, Wangechi Mutu and
Mark Bradford.
Many organizations that support art
institutions are demanding more. New
York City, for instance, now requires
diversity reporting from the cultural
institutions it subsidizes. Beyond the
numbers, the fact that the city will hold
institutions accountable is starting to
shift the focus away from merely seek-
ing donations.
Major arts foundations — from An-
nenberg to Walton — are emphasizing
diversity and inclusion in their grant-
making. By doing so, they are offering

funds that are not contingent on naming
rights for new buildings, but rather to
build more diverse staffs and invest in a
broader range of stories, of which there
are still too few examples.
And yet, everything that moves an
institution forward, or holds it back, can
be traced to its board. So, boards need to
include members from more diverse
perspectives and backgrounds. After
all, no institution in a democracy that
aspires to reflect society, or serve the
public, can do so without representing
the communities that constitute it.
To engage diverse leaders, museums
should redefine the terms of trustee-
ship. At a time when institutions face
greater pressure than ever to raise
resources, their boards have veered too
far toward only appointing trustees
with wealth. But we know there are
other valuable forms of capital not
easily measured in dollars and cents.
And so boards need to stop seeing diver-
sity as subtracting from their annual
revenue, but rather as adding strength.
Diversity helps them attract new vis-
itors, artists, communities and constitu-
encies.
In other words, museum boards must
move from tokenism to transformation
— the kind of transformation that only
meaningful inclusion can bring.
Transformation will take hold only if it
happens at every level of the museum.
That’s why boards have a responsibility
to support and hire a diverse staff and to
compensate them responsibly. Only
then will the public begin to see them-
selves and others robustly reflected and
represented.
Static, monolithic history must be
supplanted with histories, plural — even
as museums continue to safeguard the
past in the objects they conserve and
display. Directors and their staffs can
enact bold forward-looking visions only
when their boards support them in
seeing museums as spaces to challenge,
take creative risks and not simply con-
serve.
Museums have the chance to redefine
excellence and relevance. They should
be civic spaces where we can gather and
do the exhilarating work of building
community. For that to happen, institu-
tions should look beyond the gilded
frames of this new Gilded Age, and
better reflect the public they serve.

DARREN WALKERis the president of the
Ford Foundation.

Darren Walker


HOKYOUNG KIM

Museums and the future


They reflect
America’s
widening
inequality.
Their trustees
must help
fix this.

opinion


which have swollen to three times the
size of the real economy.
In this environment, cutting rates
could hasten exactly the outcome that
the Fed is trying to avoid. By further
driving up the prices of stocks, bonds
and real estate, and encouraging risky
borrowing, more easy money could set
the stage for a collapse in the financial
markets. And that could be followed by
an economic downturn and falling
prices — much as in Japan in the 1990s.
The more expensive these financial
assets become, the more precarious the
situation, and the more difficult it will
be to defuse without setting off a down-
turn.
The key lesson from Japan was that
central banks can print all the money
they want, but can’t dictate where it will
go. Easy credit could not force over-
indebted Japanese consumers to bor-
row and spend, and much of it ended up
going to waste, financing “bridges to
nowhere” and the rise of debt-laden
“zombie companies” that still weigh on
the economy.
Today, politicians on the right and left
have come to embrace easy money, each
camp for its own reasons, both ignoring
the risks. President Trump has been
pushing the Fed for a large rate cut to
help him bring back the postwar miracle
growth rates of 3 percent to 4 percent.
But much as in Japan two decades
ago, an aging population and falling
productivity have sapped the capacity
of the American economy to sustain its
previous pace. According to the Con-
gressional Budget Office, the economy’s
growth potential has fallen by half from

its postwar average to less than 2 per-
cent now. With the domestic economy
already growing a bit above that pace,
injecting more easy money into the
engine won’t make it run much faster,
particularly not after 10 years of trying.
At the same time, liberals like Bernie
Sanders and Alexandria Ocasio-Cortez
are turning to unconventional easy
money theories as a way to pay for
ambitious social programs. But they
might want to take
a closer look at who
has benefited most
after a decade of
easy money: the
wealthy, monopo-
lies, corporate
debtors. Not ex-
actly liberal causes.
By fueling a
record bull run in
the financial mar-
kets, easy money is
increasing inequal-
ity, since the wealthy own the bulk of
stocks and bonds. Research also shows
that very low interest rates have helped
large corporations increase their domi-
nance across United States industries,
squeezing out small companies and
start-ups. Once seen as a threat only in
Japan, zombie firms — which don’t earn
enough profit to cover their interest
payments — have been rising in the
United States, where they account for
one in six publicly traded companies.
All these creatures of easy credit
erode the economy’s long-term growth
potential by undermining productivity,
and raise the risk of a global recession
emanating from debt-soaked financial

and housing markets.
A 2015 study of 17 major economies
showed that before World War II, about
one in four recessions followed a col-
lapse in stock or home prices (or both).
Since the war, that number has jumped
to roughly two out of three, including
the economic meltdowns in Japan after
1990, Asia after 1998 and the world
after 2008.
Recessions tend to be longer and
deeper when the preceding boom was
fueled by borrowing, because after the
boom goes bust, flattened debtors strug-
gle for years to dig out from under their
loans. And lately, easy money has been
enabling debt binges all over the world,
particularly in corporate sectors.
As the Fed prepares to announce a
decision this week, growing bipartisan
support for a rate cut is fraught with
irony. Slashing rates to avoid deflation
made sense in the crisis atmosphere of
2008, and cutting again may seem like a
logical response to weakening global
growth now. But with the price of bor-
rowing already so low, more easy
money will raise a more serious threat.
By further lifting stock and bond
prices and encouraging people to take
on more debt, lowering rates could set
the stage for the kind of debt-fueled
market collapse that has preceded the
economic downturns of recent decades.
Our economy is hooked on easy money
— and it is a dangerous addiction.

The world should fear easy money


S HARMA, FROM PAGE 1

The key lesson
from Japan
was that central
banks can print
all the money
they want,
but can’t
dictate where
it will go.

RUCHIR SHARMA, author of “The Rise and
Fall of Nations: Forces of Change in the
Post-Crisis World,” is the chief global
strategist at Morgan Stanley Invest-
ment Management.

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