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PHOTOGRAPHY: XAVIER MAS WRITER: LAURA HAWKINS


Designer Paula Gerbase subscribes to the mantra that
the customer is always right. Or at least should be given
a good hearing. ‘One of our bespoke clients challenged
us to create a shoe that fits like a glove,’ says the artistic
director of British footwear brand John Lobb. This test
resulted in four seamless shoe designs, from a loafer to
an Oxford, which have taken two years to develop and
a minimum of 80 hours to handcraft.
Lightweight footwear has fascinated Gerbase since
she joined John Lobb in 2014. Two years ago, the
brand launched its ‘tensile’ construction, an unlined
Goodyear-welted shoe designed for a ‘barefoot’
feel. ‘This is going one step further,’ she says of the
latest seamless shapes, which form part of the
brand’s Artisans’ Series, an annual capsule collection
celebrating the craftsmanship of its bespoke workshop.
‘The first challenge was the lasts of the shoes,’ says
Gerbase. In order to achieve the seamless design, Lobb’s
craftsmen used a process in which calfskin is stretched
over the last and fastened with 22 tension points.

A ‘higher, rounder and more voluminous’ mould was
developed to prevent the leather tearing during the
process. To stop creasing, a larger piece of calfskin was
also required. ‘It was about using something very soft
and supple that could withstand significant pressure’.
The designs are also seamless on the inside,
their inners crafted from multiple layers of paper-thin
leather, and their internal workings dramatically
shaved to achieve that lighter-than-air feel.
Details include a flat sole with a gently rounding
curve and raised slip-beading. ‘Because the shoes
are all handmade, the potential is very different from
ready-to-wear,’ says Gerbase. ‘You don’t have to
think about the manufacturing process’.
The capsule collection will tour the brand’s global
stores this month, alongside its head last maker,
so that customers can place their personalised orders.
Gerbase explains that many clients have already been
drawn to the seamless concept. ‘For the first season,
the order book is already bursting’. ∂ johnlobb.com

Smooth moves


A revolutionary new shoe is not what it seams


THE REVOLUTIONARY
NEW SEAMLESS SHOE BY
JOHN LOBB COMES IN
FOUR STYLES, INCLUDING
LOAFERS AND OXFORDS.
CLIENTS CAN THEN
PERSONALISE THEM
IN THEIR OWN CHOICE OF
COLOUR AND FABRIC
SHOT ON LOCATION AT
UNION WHARF BY NICHOLAS
SZCZEPANIAK ARCHITECTS.
FOR MORE INFORMATION,
VISIT WALLPAPER.COM ∫

Fashion


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