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RETRO BRITISH CHARM MEETS
CUTTING-EDGE FUTURE
In a marked departure from the reigning norms in Indian automotive retailing, MG (Morris Garages) Motor India
recently launched their first and one-of-a-kind flagship experience store at Gurugram. The store design executed
by Sapras Architects & Engineers, is based on what MG calls ‘Emotional Dynamism’, which is in line with evolving
customer needs. Here is a look at the design journey.
GURUGRAM
M
G Motor India inaugurated its first
showroom, or as the company
likes to call it, their first Flagship
Experience store in Gurugram, Haryana.
Located at Milestone Experion Centre,
in Sector 15 Gurugram, the new flagship
showroom from Morris Garages (MG) Motor
India, is the first of the 120 centres that will
be activated across India.
Customer is the king
Explaining how the showroom experience
design was arrived at, Gaurav Gupta,
Chief Commercial Officer, MG Motor
India, says, “Consumers are at the heart
of everything that we have done in the
Gurugram showroom. We wanted the end-
user experience to reflect the innovation
that we are introducing in the Indian
automotive industry. At the same time,
we wanted to highlight our rich legacy as
Gaurav Gupta, Chief Commercial
Officer, MG Motor India
Consumers are at the heart of everything
that we have done in the Gurugram
showroom. We wanted the end-user
experience to reflect the innovation that we
are introducing in the Indian automotive
industry. At the same time, we wanted to
highlight our rich legacy as a marquee
carmaker, as well as our strong association
with the country of MG’s birth, the UK
a marquee carmaker, as well as our strong
association with the country of MG’s birth,
the UK.”
“We were also clear from the very onset
that we wanted our Gurugram showroom
to deliver cutting-edge immersion and
engagement to today’s young and
tech-savvy audiences. The aim was to
deliver one-of-its-kind, industry-defining
experiences to all visitors,” he adds.
In-store experience
The MG Motor India showroom is thus a
sharp departure from the current norms
in the Indian automotive retailing with the
focus being on offering a unique, new-age
July 2019