Visual Merchandising and Retail Design – July 2019

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Lavansh Rathore, Director

Apna Sweets

E

stablished under the mentorship

of Prakash Rathore, Founder, Apna

Sweets, the retail brand has evolved

into a premier space for delicious sweets

and namkeens. “With a mission to serve

quality at affordable rates, my father started

Apna Sweets on a very small scale. The first

outlet was very small with only sweets as our

deliverables. Later we introduced namkeens

and bakery products in our outlets,” says

Lavansh Rathore, Director, Apna Sweets.

Today Apna Sweets has 12 outlets in

Indore, 2 in Ujjain & 1 in Dewas that focus

on upper middle, middle and lower middle

class segments. The success behind these

numerous outlets can be attributed to the

Apna Sweets motto of: ‘No compromise in

quality, honest pricing, and timely delivery’.

“We always believe in giving value to our

consumers and in serving quality products

at fair prices. Food is a global property so

we have always focused on keeping our

Apna shop for apna namkeens ...

rates low to give the best quality to our

consumers,” explains Rathore.

In a market crowded by MNCs, global

brands and malls, Apna Sweets stands

out because of its complete focus on in-

house processes. “The entire production

of sweets, masala and vegetables happens

in-house. We also keep our packaging

simple and avoid plastic. This gives us an

advantage over our competitors and helps

us maintain our brand identity,” explains

Rathore.

Having establishing itself as a popular

brand, Apna Sweets now looks to expand

its presence into different segments. Says

Rathore, “We have now forayed into the

world of adventure sports & game zone.

The adventure park with the Apna Sweets

restaurant is under progress and we also

plan to start hotels under the same brand

name.”

Indore is famous for its khatta meetha namkeen, sweets, poha, laung sev, shikanji and a variety of mouth-

watering delicacies. Providing these sumptuous delicacies to the natives of Indore for the last 35 years is Apna

Sweets.

Apart from reaching consumers’ hearts

through mouthwatering sweets, Apna

Sweets has also been involved for long in

social initiatives like offering employment

opportunities to the specially abled. “In

2017 the President of India, awarded my

father, Prakash Rathore, for his dedicated

service to the community and his noble

gesture,” informs Rathore. Well, with the

focus on just the right things, Apna Sweets

certainly has a sweet future. l

Apna Sweets

July 2019