Visual Merchandising and Retail Design – July 2019

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Kartik Sachanand, Assistant Managing

Director, G Sachanand

‘Getting the right VM talent is a challenge’

Having made its presence across 7 stores in Indore, G Sachanand knows no boundaries. With a vision to create

over 25 outlets in the city and give more value to its customers, G Sachanand stores have been catering to

consumers’ diverse needs for the last 60 years.

W

e were established in 1959 as a

suiting & shirting manufacturer

and then forayed into wholesale,

manufacturing and ready-made garments.

Today we have 7 outlets in the city - 3 full

family stores & 4 speciality stores,” says Kartik

Sachanand, Assistant Managing Director, G

Sachanand.

According to Sachanand, what has really

driven the retail brand’s expansion plans

has been its sustained relations with the

customers and the highly dynamic pricing.

“Today we are into every type of trade that

happens in the garment segment – be it

manufacturing, distributing, or trading. This

has been largely possible through our highly

dynamic approach in a market like Indore

where the preferences of the customers keep

changing.”

In terms of store design and visual

merchandising, G Sachanand has been

evolving and does a lot of research and

development before introducing a new

outlet. “Visual Merchandising is something

that creates a silent brand for you. Back when

we started nobody was even familiar with the

terms store design and visual merchandising.

But today these aspects play a significant role

in the store’s business. We visit a lot of cities

just to understand the current market trends

and adapt them to our stores.”

As part of its efforts to continuously enhance

its store aesthetics and in-store designs,

G Sachanand is constantly looking for the

right talent. “Getting the right kind of talent

for VM is challenging. You can find good

interior designers, but getting a good visual

merchandiser for your daily changes and

daily planning is difficult. It would be nice

to come across people who are willing to

break the monotonous pattern and bring

creativity,” says Kartik Sachanand. Spread

over a total area of 1 lakh sq ft across all the

Indore outlets, G Sachanand looks to open

another 25 outlets in the near future. “We are

planning to go for about 25 touch points in

the state. With a focus to improve the overall

consumer’s experience, we aim to bring more

innovative designs and bring more unique

experiences that remain with a customer,”

says Sachanand on an upbeat note. l

“

G Sachanand

July 2019