2019-05-01+net

Opinions, thoughts & advice

UNIFYING

DIVERSE TEAMS

Francesca Cuda on how collaboration is the

best way to bring business strategy to life

In order to build products and

services that have meaningful

impact and can change our lives, we need

broad teams of designers, data scientists,

marketers, system architects, project

managers, copywriters and UX specialists.

Teams need to work in a fluid and

col laborative w ay. Par t of this is an abilit y

to speak one another’s language and see

problems and opportunities from other

perspectives. An ability to communicate

and give feedback constructively when

developing business strategy is critical.

This requires effective leadership, as well

as an understanding of the landscape of

disciplines that feed into today’s plethora

of digital products and services.

OTHER PERSPECTIVES

Unleashing the col lective genius is about

recognising diverse backgrounds and

knowledge from different disciplines. The

COLLABORATION

Q&A 33
Leah Buley, InVision’s director of design
education, reveals how design impacts
business’s bottom lines

INTERVIEW 26
Ahead of her appearance at Generate New York,
Sophia V Prater explains how her object-
oriented UX system eliminates design clutter

ESSAY 22
Djamel Agaoua investigates the power of the
humble default setting and how it literally
controls our actions – for better and worse

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