SHOWCASE
How we built
1 23456EVOLUTION
(1) Set Reset used initial digital sketches to demonstrate
the concept to Cytora, focusing on the isometric style
influenced by the existing brand assets. (2) It then
storyboarded the whole user journey with more detailed
wireframes that pulled out each story element. (3-4)
Demonstrating AI at work took several revisions – one of
Set Reset’s first ideas was a block-sorting animation that
sounded cool on paper but wasn’t intuitive enough when
built. Set Reset nailed it with the next version. (5) The
agency then applied detail and colour to the wireframes,
iterating and amending where necessary to align with
Cytora’s brand. (6) Illustrating multiple types of restaurant
was a fun challenge – Set Reset invited Cytora team
members to come up with their own restaurant names and
integrated them into the site. (7) Towards the end of the
project, Set Reset completely overhauled the copy, making
it as easy to understand as possible while retaining the
sentiment and using labels to help guide the story along.7