the materials
“From the start, we put our
commitment to social and
environmental responsibility
at the forefront of our business
- our ethos is ‘our rugs lie lightly
on this earth’ and it’s something
everyone who works at Armadillo
takes seriously,” says Jodie of the
company’s rugs (above). “We only
work with natural and sustainable
materials – wool, jute and recycled
PET, and they are carefully sourced
from all over the world.”
the process
“There’s the weaving, but there’s
also the preparing of the yarn,”
says Sally of the rug-making
process (left). “Not all our rugs
are dyed, but those that are,
that’s a skill in itself... there’s
also a lot of energy that goes
into finishing the rug (above)
to make it beautiful.” Adds
Jodie: “From start to finish,
it can take up to a year.”
“I AM MOST PROUD OF THE WORK WE HAVE DONE IN INDIA. I ALWAYS
LEAVE WITH A HEART FULL OF GRATITUDE AND PRIDE LOOKING AT
WHAT A DIFFERENCE WE HAVE MADE TO OUR WEAVERS’ LIVES,
AND THEIR CHILDREN IN OUR SCHOOL”- Jodie Fried, Armadillo & Co
The children of local weavers
riding their bikes to school.
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66 HOMEBEAUTIFUL.COM.AU I AUGUST 2019