Publishers Weekly – July 29, 2019

WWW.PUBLISHERSWEEKLY.COM 19

and sharing. It was intended as a mar-

keting tool for the online travel industry,

but publishers also took notice.

“The articulation of the five stages of

travel has opened up my imagination,”

Fujimoto says. “It’s inspiring many new

ideas that, hopefully, will take shape in

the near future.”

Best and Brightest

Europe’s Top 100 Masterpieces (Nov.) may

sound more like a BuzzFeed article than a

Rick Steves guide, but the title, which

Steves wrote with frequent coauthor Gene

Openshaw, is informed by the hours of art history talks Steves

has given. It includes, alongside full-page color reproductions,

essays in which Steves muses on his favorite works, such as

Manet’s Luncheon on the Grass, Duccio’s Madonna and the Venus

de Milo. Of Vermeer’s Kitchen Maid, Steves writes, “She embodies

that most prized of Dutch virtues—hard work.”

DK Travel is reviving Where to Go When, which the publisher

first released in 2007 as a guide to what the subtitle called “the

best destinations all year round.” Lucy Richards, project editor

at DK, differentiates the title from a traditional guidebook this

way: “We’re transporting a reader rather than informing the

reader.” After the book first published,

similar, regional books in what Richards

calls the “inspirational” segment of travel

followed through 2011—books that focus

on aspirational experiences rather than

nuts-and-bolts details. But the publisher

pulled back, as that corner of travel pub-

lishing was the first to suffer during a

decline in the overall market, she says.

For the forthcoming Where to Go When:

Unforgettable Trips for Every Month (Oct.),

the previous cover, an assemblage of

multiple specific destination shots, has

been replaced with a full-bleed image of

a solitary hiker dwarfed by stylized, misty mountain ranges,

evoking a more contemporary travel ethos that emphasizes

unique personal experiences. Inside, the book has been updated

to engage with current problems, such as overtourism, and

changing attitudes in travel.

The entry for Machu Picchu, for instance, suggests that trav-

elers begin not in Cusco but in Sallapata, a three-hour drive

away and the start of the Salkantay trek, which draws fewer

visitors than the Inca trail. In the 2007 edition of Where to Go,

the entry for Sweden centered on an ice hotel and didn’t mention

the Northern Lights. Now “people want more of an experience,”

untains, and More

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