REDKEN ASKS KIWIS...
#DOYOUSHADESEQ?
Three incredible Kiwi women are taking
centre stage and fronting Redken’s new
#DoYouShadesEQ campaign.#DoYouShadesEQ is about bringing hair colour
to the forefront of people’s lives – it’s a bold
reminder to be daring with your choices and
not be afraid to draw outside the lines.To generate buzz locally Redken enlisted
leading Kiwi model Ngahuia Williams,
lifestyle influencer Ayeesha Taylor and beauty
influencer Renee Stewart as the faces of the
#DoYouShadesEQ campaign.Three women with three bespoke looks, each
worked with Redken NZ creative director Mana
Dave and the wider Redken team to identify a
shade and style exclusive to them.The chosen faces have a deep connection
with the brand. Like Redken they are daring,
edgy and fiercely unique. Their individuality
has been showcased in the #DoYouShadesEQ
campaign.“Shades EQ has been part of the Redken
colour portfolio for over 30 years and what
better way to celebrate the offering than with
a local campaign that heroes local faces,”
says group product manager American brands
L’Oréal New Zealand, Stephanie Guise.“Your hair is your best accessory so why not
mix it up? With Redken Shades EQ your hair
stylist can create a temporary look just for you.
The nature of Shades EQ means you can try
new looks over and over.”Redken’s Shades EQ is a range of demi-
permanent hair gloss which is a form of non-
permanent colour that gradually fades over
the course of a few weeks. It’s not just another
hair colour, it’s a hair colour that thinks it’s a
conditioner. It’s ammonia free, adds shine and
colour corrects – and the whole process only
takes 20 minutes in salon.The New Zealand #DoYouShadesEQ campaign
was styled by Moochi with makeup by YSL.
Together the brands showcased the influencers
unique style and curated the ultimate Redken
girl gang.Launching in May, this campaign lives
and breathes the Redken brand. To get
behind the #DoYouShadesEQ movement
make sure you follow and tag @Shades_EQ
#DOYOUSHADESEQ and #REDKENNZ when
sharing your Shades EQ looks.We Shades EQ... do you?http://www.redken.co.nz
❤132 GETTING PERSONAL 6 http://www.myweddingmag.co.nz 6 JULY 2019