My Wedding – July 2019

(Nora) #1

NEW LASTING MATTE FOUNDATION


RIMMEL LONDON


Ready for flawless?

Complexion perfection is now a reality with new
Lasting Matte Foundation from Rimmel London.

A real game-changer, this ultra-comfortable
mattifying make-up delivers full, even coverage
with a velvety, shine-free finish.

Lasting Matte Foundation delivers skin-perfecting
coverage; an ultra-lightweight feel; and long-
lasting shine control. It’s a foundation you can
truly believe in.

No one wakes-up to airbrushed skin - we all
have our fair share of spots and dark circles.
Thankfully, the foundation’s full-coverage formula
hides blemishes and imperfections to keep your
face looking fresh, smooth and flawless, without
looking flat on skin.

In tests, Lasting Matte Foundation was shown
to cover-up pigmentation marks – even when
examined under UV light that enhances the
appearance of melanin spots. Impressive.

You want total coverage but you don’t want to
feel caked in make-up. That’s why Rimmel has
created a lightweight mousse texture that’s so
weightless there’s no uncomfortable tight feeling
and no cakey mask effect.

And because no one wants a shiny complexion,
the clever shine-control formulation delivers
sweat and humidity-proof coverage with an all-
day matte finish. When put to the test in heat
and humidity*, Lasting Matte Foundation passed

with flying colours, performing better than the
market-leading matte foundation.

*Face was exposed to a humidifier at an average
of 78 degrees Fahrenheit with humidity of 68%
for two minutes at a time.

Lasting Matte Foundation benefits from a Triple
Balance Powder Complex to help deliver flawless,
humidity-proof coverage. This is a synergy of
three types of powders: porous spheres to give
a smooth texture with a blurring effect; platelets
to cover imperfections and reflect light; and
amorphous shapes to absorb both moisture and
sebum.

The best oil-absorbing powders can absorb
twice their weight in oil. This powder complex is
fastened to the skin by a protective film and then
set in place as volatile solvents in the formula
evaporate. These volatile solvents and gellants
are the reason for the foundation’s feather-light
feel on skin.

The foundation features Elastomer Powder
Technology for a flattering matte finish. A shine-
free look is created by a microscopically rough
surface on the skin, which works to diffuse and
scatter light. Thanks to the variety of particle
sizes and shapes and their positions in the film,
Lasting Matte Foundation delivers a super-
irregular surface topography for a max matte
effect.

Shades:
#010 Warm Porcelain / #085 Fair Beige / #103
True Ivory / #203 True Beige / #305 Buff / #404
Sun Beige / #406 Classic Tan / #408 Maple

http://www.rimmellondon.com

136 GETTING PERSONAL 6 http://www.myweddingmag.co.nz 6 JULY 2019

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