Visi – August 2019

NO

10

WORDS

BIDDI RORKE

BLOOMING GENIUS

An acclaimedvisualartisthasteamedup withan iconicrefrigerator

brand to create these limited-release works of wonder.

ward-winningfilmproducer

andstillsphotographer

FilipaDomingueshas

a 7000-strongInstagram

followingfor herCheckMyPlants

account.Usingonlynaturallight,she

capturesthebizarreandbeautiful

aspectsof SouthAfrica’sflora.As

sheexplains,whenshefirststarted

collectingsucculents,shehad“zero

clue”aboutplants.Butthemoreshe

accumulated,themoresherealised

howdifferenttheyall were.“A lot of

plantshavea prehistoriclookand

vibeto them,andit reallyjustblows

my mind.A plantyouseetodayhas

adaptedandevolvedovermillions

of yearsin orderto surviveextreme

conditions.Often,theweirdest,‘ugliest’

plantshavethemostextraordinarily

beautifulflowers.”

FilipahasnowpartneredwithSmeg,

knownfor its iconicretrodesign,andis

usingits blackfridgeas a canvasfor her

photography.Fourexclusivelycurated

limited-releaseSmegCheckMyPlants

’50sRetroStylefridgesare set to

becometheultimatecollectors’items.

As SmegSouthAfricaMD Steve

Brookessays,“Filipa’senthusiasmin

capturingall thingsrareandunusualin

an effortto drivea greaterappreciation

for ourenvironmentis commendable.

Thissentimentresonatescloselywith

ourgreencompanyvalues,makingthis

campaignonethatwe’retrulyproudof.”

All proceedswillgo towardsthe

costsof Filipa’sfirstsolo exhibition in

Septemberthisyear.

flyonthewall.co.za/check-my-plants

@CheckMyPlants

A

SmegCheckMyPlants’50sRetroStyle

fridgefeaturingAloeHB BarbedWire

byFilipa Domingues, R49500.

�ISI REASONS

visi.co.zaAUGUST/SEPTEMBER 2019 152