inelLouwandCoenraad
Suttonof UNKNOWN
DesignAgencyhave
helpedto refinebrand
identitiesfor leadingnamesin the
worldof design,includingJoePaine,
DokterandMisses,andTonicDesign.
“Weplacestrongfocuson
a discoveryprocesswithourclients
to ensurethebrandnatureand
its messagingis authenticand
consolidated,”saysCoenraad.“This
is whatdrivesaudiencesto a brand’s
story,andif thestoryis good, they will
keepengagingwithit.”
Theagencyrecentlydesignedthe
brandidentifyof JuliaDay,founderof
theHydeParkdesignerfurniture and
lightingstoreGeneration.
Thelogois inspiredby Julia’s
sophisticationandattentionto detail,
andthepalettereflectsthehues
shelikesto usein herinteriordesign
projects.Photographicimagesof
works-in-progressjuxtaposedwith
completedinteriorstestifyto her
exceedinglythoroughprocess.
“Aswithhumanidentity,a brand’s
identitycannotbe builtovernight,”
saysLinel.“Whenoneinveststimeand
effortin thedevelopmentprocess,
theresultwillbe ableto adaptto
a changingenvironmentandgrow
withit. A personalbrandlikeJuliaDay
hastheadvantageof an ownerwho
embodiesthebrand– as shegrows,
thebrandcanadapt with her.”
juliaday.co.za
unknowndesign.co.za
L
BELOWLEFT
Interiordesigner
JuliaDaywith
LinelLouwand
CoenraadSutton
of UNKNOWN
DesignAgency,
whocreated
anewpersonal
brandidentity
forher.171 visi.co.zaAUGUST/SEPTEMBER 2019