http://www.gadgetsmagazine.com.ph july 2019 51
Aside from products, there’s also presence. We’d like to
expand our dealership network so we are more accessible
to people—where they live, where they work. We have great
partner-dealers in Bacolod, Pampanga, Iloilo, and Santa Rosa,
plus we also recently signed to open a dealership in Cagayan
de Oro. Reflecting the Philippine economy where there’s a lot
of growth in the provinces, we think the demand for cars will
naturally follow.I think the industry will continue to be strong, and the
economy looks like it will continue to be stable and
growing. I think demand will recover from the last couple
of years and the industry would continue to follow the
trajectory of reasonable growth that we’ve seen over the
longer term. Barring any other fundamental changes in
the industry, we think It will follow the normalized growth
trend at the very least. We continue to be positive.For this year, I think the industry is looking at flat to
modest growth, and we’re also allowing for the possibility
of a slight decline. If you look at the range of possible
outcomes, volatility is quite narrow. As a general
conclusion, in 2019 the industry should be okay, and by
2020 we should see the normalized growth returning.The thing that I’m very happy about and I can really feel
as a new member of the team is the passion and the
commitment of the team, and it may sound corny, but
you can see the love for the brand. We talk to our sales
consultants, for example, and you can really see that
the affinity and the bond to the brand is strong, so we’ll
continue to build on that and leverage off of that. As our
brand ambassadors, they’re the ones who represent us in
front of everyone they meet.One of the things working to our advantage, and I’m very
pleasantly surprised about, is the strong affinity to the VW
brand. The younger generation do recognize the VW emblem,
and I think we can capitalize on that. We need to find a way to
translate that awareness into action—at the very least to get
people to come and take a look at the cars, do a test drive, see
what it’s like and then, hopefully, convert into sales.To our fans and users and customers, thank you for your loyal
patronage to the brand. Thank you for the continued support to
VW. Please tell your friends your positive experiences.
For our employees and partners, thank you for everything you
do. Thank you for your commitment and dedication. Let’s all
continue to work together because the future is exciting, and the
possibilities are also exciting.THE VW NETWORK
PH AUTO INDUSTRY
THE VW TEAM
THE VW COMMUNITY
SPECIAL MESSAGE