Gadgets Philippines – July 2019

64 JULY 2019 http://www.gadgetsmagazine.com.ph

Before all of the technical details, AMD CEO Lisa

Su took to the stage to explain that the path that

AMD is on today was the result of a calculated

gamble. Decisions on designing the architecture

for the future of processors happens five years in

advance, and everyone in AMD is very proud that

they went with 7nm. That gambit allowed them

to realize the gains that we see today, and has

opened the door for AMD to take the lead in all

the segments they are in.

The future of AMD no longer just lies in PC. Apple

has announced that the AMD Radeon Pro Vega

II GPU will be powering the all-new Mac Pro.

Both Sony and Microsoft have chosen AMD to

provide the muscle for their next-gen consoles.

Cloud gaming, particularly Google’s Stadia, will be

running an AMD GPU, and even in mobile, AMD is

set to make huge changes. Decades of experience

in design, manufacture, and research have put

AMD in a solid position to be the future, and they

aren’t shy about it.

The E3 launch solidified this idea. The AMD

livestream event, Next Horizon Gaming, was the

company flexing their muscles, and showing

consumers that their time has come.

At the start of last month, just before the main E3 event, AMD took members

of the global press to LA to learn more about the latest that the company

had to offer. It was an event that was as deep as it was broad, offering tech

journalists from all over the world a chance to see what they had in store

for the consumers, and just how they managed to achieve its position in the

computing world today.

Class-leading Graphics Performance

AMD’s Radeon 5700XT and RX 5700 GPUs

built on their new RDNA gaming architecture

for unbelievable performance in its class for

rendering AAA titles at 1440p, and blistering

frame rates for current eSprorts titles.

“Seventy percent of PC gamers today are using

three-year-old or older graphics hardware1 that

lacks the necessary horsepower and capabilities

to deliver fully immersive, high-fidelity and

high-performance gaming experiences,” said

Scott Herkelman, corporate vice president and

general manager, Radeon Technologies Group at

AMD. “Our new Radeon graphics cards with RDNA

redefine what’s possible in 1440p gameplay,

delivering stunning visuals, amazing performance

and industry-leading features to take gaming

experiences to the next level.”

Through a lot of clever engineering, and building

upon the technologies that they chose to

wager on five years back, AMD’s RDNA gaming

architecture redefines what it means to game

in 2019. Built from the ground-up for peerless

performance at astoundingly low wattages, they

attacked the requirements of current-gen gaming

from scratch.

The secret of the RDNA architecture is a little

complex, but at the heart of it, it’s a multi-

AMD E3

LAUNCH

Words by Ren Alcantara

FEATURE