Gadgets Philippines – July 2019

Driving Business

Through Stories

300

76%

ARRIVALARRIVAL

NEWNEW

SHOP NOW!

61%

Types of stories people want from brands

SALE

NEW

Consumer behavior

after seeing a product

or service in Stories

http://www.gadgetsmagazine.com.ph JULY 2019 67

daily active users of Facebook and Messenger Stories

Sales and promotions (15%) Quick, simple, and clear
content (51%)

New products (44%)

61% browsed the

brand’s website

55% looked for the

product or service

through online

45% visited the

physical store

42% talked to

someone about the

product or service

Real content (43%)

Tips or advice (51%)

think that Stories is a great way

for people to learn about new

products or services

purchase more online after

seeing the product in Stories

Recent statistics from Facebook show that social media has helped SMEs and global companies

marketing their products. The platform lets them reach their target markets without much operational

cost, providing them unlimited possibilities. Digital advertisements have now become more interactive

that help build relationships between brands and customers.

Stories, according to John Rubio, country director, Facebook Philippines , allow brands to spark interest

and prompt more customers to take immediate actions on their online finds, which translates to

purchase. Stories is a platform for users to share their content—photos, videos, or even texts, to followers

and friends. It has a lifespan of only 24 hours and will be deleted after the duration.

million

of Filipinos

of Filipinos

Words by Jewel Sta. Ana

Infographic by Simon Engracial

Sources: Facebook stories survey by Ipsos