T HE NEW YORK TIMES INTERNATIONAL EDITION WEDNESDAY, AUGUST 7, 2019| 13

NON SEQUITUR PEANUTS

GARFIELD

KENKEN

Answers to Previous Puzzles

WIZARD of ID

DOONESBURY CLASSIC 1993

CALVIN AND HOBBES

DILBERT

Created by Peter Ritmeester/Presented by Will Shortz

SUDOKU No. 0708

Fill the grid so

that every row,

column 3x3 box

and shaded 3x

box contains

each of the

numbers

1 to 9 exactly

once.

Fill the grids with digits so as not

to repeat a digit in any row or

column, and so that the digits

within each heavily outlined box

will produce the target number

shown, by using addition,

subtraction, multiplication or

division, as indicated in the box.

A 4x4 grid will use the digits

1-4. A 6x6 grid will use 1-6.

For solving tips and more KenKen

puzzles: http://www.nytimes.com/

kenken. For Feedback: nytimes@

kenken.com

For solving tips

and more puzzles:

http://www.nytimes.com/

sudoku

KenKen® is a registered trademark of Nextoy, LLC.

Copyright © 2018 http://www.KENKEN.com. All rights reserved.

(c) PZZL.com Distributed by The New York Times syndicate

Solution No. 0608 CROSSWORD | Edited by Will Shortz

Across

1 “Today” network

4 Ali Baba, for one

8 Main component of a

crab shell

14 Something to roll over,

for short

15 Daughter of Cronus

16 ___ mama (rum drink)

17 *Scarcity

19 Ready to turn in

20 “I’m off!”

21 Oslo Accords grp.

22 “Talking” tree of a

Tennyson poem

23 *Futuristic film of

1982

25 *Amazement

30 Places to stay

32 Softball

33 High on the Scoville

scale

36 Cover completely

38 Fashion designer Sui

39 Go for the gold?

40 *Lay waste to

43 “Law & Order” figs.

44 Take too much of,

briefly

46 Nuisance

47 Many a bike lock,

essentially

49 Regular at Waikiki,

e.g.

51 Rice-shaped pasta

53 *Magnificent

55 *Oaf

59 Sit in the cellar, say

60 Livener of an empty

wall

62 Alert for a distracted

driver

63 Summer hat

66 “Language” that

explains the answers

to the six starred clues

68 Added a comment,

with “in”

69 Eau, across the

Pyrenees

70 Troupe grp.

71 Indiana hoopsters

72 Ink

73 Finish (up)

Down

1 Many a flower girl

2 Hard drive, essentially

3 Gemology unit

4 “That’s the spot!”

5 Grader’s tool

6 Kazakhstan’s ___ Sea

7 Habitat for alligators

and crawdads

8 ___ Sports (March

Madness broadcaster)

9 Celestial circles

10 “Message received”

11 National sport of

South Korea

12 Jackanapes

13 Bill-blocking vote

18 Like an inner tube

24 One-named singer

with four Grammys

26 In the vicinity of

27 It may be roaming

overseas

28 Record of a single

year

29 Brewer’s supply

31 Conceptual

framework

33 Slangy “What if ...”

34 “The Taming of the

Shrew” setting

35 Lifeless?

37 Nail-biters during

March Madness

41 Urge on

42 Yellow citrus fruit

used in Japanese

cuisine

45 Battle between Giants

and Titans, maybe

48 Louis ___,

South Africa’s first

P.M.

50 Certain German

wheels, informally

52 Low-grade

liquor

54 Talk to loudly

56 ___-eater

57 Absinthe flavor

58 “See what I’m talkin’

’bout?”

61 Latvia’s capital

63 Hallucinogenic inits.

64 “I’ve got it!”

65 Sides of some buses

67 Vegas opener?

PUZZLE BY JEFF CHEN

Solution to Aug 6 Puzzle

CCTVCASCAJOSH

OHOHUSUALALLA

MEWSBABYPOWDER

PENVISHOSTED

ARCTICOCEANIVE

QUAIDNHLADMEN

SPREESEARREDS

ROYALNAVY

LADEDRSJERKED

EVADEAECROLLE

GOTCOBALTSTEEL

INSITUAWEEVE

BLUEONBLUEANAT

LENSCAUSEJETE

EASTEDGEDAXED

12345678910111213

14 15 16

17 18 19

20 21 22

23 24 252627 2829

30 3132

333435 3637 38

39 4041 4243

44 4546 4748

49 50 5152

53 5455 565758

59 6061 62

6364 6566 67

68 69 70

71 72 73

Sports

Moments after the United States wom-

en’s soccer team won the World Cup last

month, Nike released a bracing com-

mercial celebrating the championship

as a triumph of female empowerment.

“We will keep fighting not just to

make history, but to change it, forever!”

the ad’s narrator says as a crowd of

voices bursts into the ubiquitous “I be-

lieve that we will win” cheer.

The impeccably timed and beautifully

crafted spot was an implicit endorse-

ment by Nike of players who are suing

the U.S. Soccer Federation for equal pay,

a particularly expedient position for a

company that recently had been ac-

cused of gender discrimination by both

sponsored athletes and employees.

After withering criticism from run-

ners it had once sponsored, Nike an-

nounced in May that its contracts no

longer would include performance-pay

reductions that effectively penalized fe-

male runners for becoming pregnant.

Allyson Felix, an Olympic gold medalist

who went public with her dispute with

Nike over maternity coverage, recently

was signed by Athleta.

Nike also is fighting a class-action

lawsuit filed by two former employees

who have accused the company of gen-

der bias in pay, career development and

other aspects of work. And last year, at

least 11 Nike executives were forced out

after an investigation into complaints of

harassment and other inappropriate be-

havior.

Only three months ago, a Nike vice

president said she feared that the com-

pany was “sliding back into old muscle

memory.”

In a statement to The New York

Times last month in response to ques-

tions about the soccer commercial and

the equal pay fight, Nike noted its broad

support of women’s soccer — it spon-

sored 14 of the 24 teams in the recent

World Cup — and of women’s sports in

general.

“We are proud to draw from the in-

credible momentum for women’s sports

today to serve the next generation of fe-

male athletes,” said Nike, which paid

$27 million last year to sponsor U.S. Soc-

cer.

As the United States women’s soccer

team embarks on its World Cup victory

tour, the fight over equal pay is only in-

tensifying. Last week, U.S. Soccer re-

leased a fact sheet that claimed that

women’s national team players actually

had earned more than their men’s coun-

terparts over the past decade; a spokes-

woman for the players disputed the fed-

eration’s math, calling U.S. Soccer’s cal-

culations “utterly false.”

As the sides prepare to enter media-

tion over the gender bias lawsuit, the

players and their union know how influ-

ential sponsors will be. “Sponsors are in-

credibly huge because they put a lot

more pressure than we are able to on

U.S. Soccer,” Alex Morgan, a team cap-

tain, said. “Especially the sponsors that

are already partners with U.S. Soccer.”

Nike is not the only U.S. Soccer spon-

sor to embrace the players’ equality

campaign, a broadly popular effort that

inspired chants of “equal pay” from fans

inside the stadium at the World Cup final

and later at the team’s victory parade.

The campaign comes at a time when

consumers want corporations to take

public stands on social and political is-

sues.

“More than ever, corporations are ex-

pected to reflect the values of their

customers,” said Adam Winkler, a law

professor at the University of California,

Los Angeles, who studies corporations

and civil rights. But he cautioned that,

ultimately, corporate decisions are driv-

en by money, not beliefs.

“I don’t think we would see busi-

nesses wading into the political thicket if

they didn’t think it was in their inter-

ests,” Winkler said.

Just before the World Cup, for exam-

ple, Visa announced a five-year spon-

sorship agreement with U.S. Soccer that

was applauded by some soccer fans be-

cause Visa executives claimed more

than half of the money would support

women’s soccer. Sheerin Salimi, a Visa

spokeswoman, said the split was written

into the contract.

Chris Curtin, Visa’s chief brand offi-

cer, said the company was not necessar-

ily trying to address thorny issues with

sponsorship dollars, but rather was “at-

tempting to articulate who we are as a

company and what we stand for as a

brand.”

Visa’s sponsorship is an anomaly. The

negotiations coincided with the equal

pay debate and litigation, leading to the

unusual step of formalizing how a spon-

sor’s money would be spent, with U.S.

Soccer acceding to close the deal.

Nike and Visa’s entrance into the

equal pay debate stands out, because

U.S. Soccer sponsors generally want to

avoid taking public stances on con-

tentious issues. Several other federation

sponsors — Coca-Cola, Johnson & John-

son and Continental Tire — did not re-

spond to requests for comment, and an-

other, the watchmaker Tag Heuer, de-

clined to comment. Volkswagen said it

believed in “equality, inclusion and ac-

cess,” and AT&T said the company had

“clearly communicated our position that

we expect players to be equally compen-

sated” to U.S. Soccer.

Matt Kohan, a Budweiser spokesman,

said the company did not plan to renego-

tiate its contract with U.S. Soccer soon;

its deal expires in a few years. He added

that most of its sponsorship contracts

contain incentive-based compensation,

and so Budweiser was paying the wom-

en for winning the World Cup, though he

would not reveal the amount.

“There are still plenty of businesses

sitting on the sidelines that think the

best thing is to stay quiet, to stay out of

hot-button controversies,” Winkler said.

And then there is Secret, the women’s

deodorant brand of the consumer goods

conglomerate Procter & Gamble. Secret

became a U.S. Soccer sponsor on March

4, emphasizing women’s strength and

teamwork. Four days later, the players

filed their lawsuit, and 10 days after that

Secret introduced a commercial sup-

porting equal pay that featured Morgan

and other players.

Secret said that it had been working

on the commercial for nine months and

that the timing was coincidental. The

timing was not coincidental the next

time Secret talked about the issue.

One week after the United States won

the World Cup, Secret bought a full-page

ad in The Times announcing that it

would donate $529,000 — $23,000 for

each of the 23 players on the roster — to

the national team’s players association.

The ad announcing the donation criti-

cized U.S. Soccer directly, urging it to be

on “the right side of history.”

So why did Secret partner with U.S.

Soccer only to criticize it months later?

Sarah Black, a Secret spokeswoman,

said in a statement that its deal with the

federation does not mandate equal pay,

and that Procter & Gamble was in dis-

cussions with U.S. Soccer about its spon-

sorship, which lasts through 2019.

“We were compelled to join the play-

ers to help create long-term change,”

Black said. “And to create real change,

we knew we needed to not only use our

brand voice and our platform for

progress, but also put our money where

our mouth is in a public way.”

Nike, the soccer federation’s top cor-

porate benefactor has yet to wade that

deeply into the debate.

The company has a long history of

savvy campaigns about women’s

sports, said Steve Papson, a professor at

St. Lawrence University in Canton, N.Y.,

who wrote a book about Nike’s advertis-

ing. He pointed to the company’s lauded

1995 “If You Let Me Play” commercial,

which was released as substantial op-

portunities to sell athletic shoes to

young women emerged.

“It positioned themselves right then

and there as supporters of women in

sports,” said Papson, adding that “it did-

n’t hurt themselves in terms of the mar-

ketplace.”

Sponsors join soccer’s equal pay fight

Women’s World Cup win

and push from consumers

lead corporations to act

BY KEVIN DRAPER

Megan Rapinoe, left, and Rose Lavelle at the World Cup. Nike, a U.S. Soccer sponsor, has implicitly sided with the players’ campaign.

FRANCISCO SECO/ASSOCIATED PRESS

“There are still plenty of

businesses sitting on the sidelines

that think the best thing is to stay

quiet, to stay out of hot-button

controversies.”

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