Texas Monthly – August 2019

THE TEXAS OPTIMISM PROJECT INTERVIEWS

AMY BROWN, HOST OF THE “BOBBY BONES” RADIO SHOW,

ON GRIEF AND “PIMPIN’ JOY.”

SPONSORED CONTENT

For “Bobby Bones” Host Amy Brown,

Optimism is a Choice

Austin native Amy Brown is a
radio personality on the popular
syndicated “Bobby Bones” radio
show. Broadcasting live from
Nashville, Amy often shares
stories from her life with
listeners. When her mother,
Judy, was diagnosed in 2012
with cancer for the third time, Amy and her family
made a decision to choose joy through grief.
Recently, Amy sat down with The Texas Optimism
Project, a sponsored series between Texas Monthly
and Frost Bank’s Opt for Optimism initiative, to share
her story. Amy explained how during her mother’s
treatment, she would give updates on the radio.

“LORD, USE THIS CANCER FOR

GOOD. BECAUSE CLEARLY I’M

GOING THROUGH THIS FOR A

REASON, AND I DON’T WANT IT

TO BE FOR NOTHING.”

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Listeners became invested in

Judy’s struggle and how she

was able to spread joy in her

daily life.

One day, Amy got the idea

to start a Twitter account for

her mom, and jokingly called it

@JudyBePimpinJoy. Listeners

started using the hashtag #PIMPINJOY to share the

ways they chose joy in their own lives. Amy and Bobby

decided to sell hats with the hashtag #PIMPINJOY,

donating all proceeds to various charities via The

Shop Forward. To this day, #PIMPINJOY products

have raised over $2 million for various causes and

carried Judy’s legacy of joy.

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