Hello! Magazine UK – 12 August 2019

I

t hasbeena projectoffriendship,

fragranceandfun,andhello!is

delightedthatourbeautifulluxury

limited-editioncandle,createdin

collaboration with Jo Loves,is

availabletobuyfromthisweek.

Fromthemarketsandperfume

factoriesofGrasseinFrancetothe

British candle productionline

where the candles have been

finishedbyhand,doyenneofthe

fragrance worldJoMaloneand

hello!editorinchiefRosieNixon

have overseen

everypartofthe

process.

“I believe

wholeheartedlyin

collaborations

andwhenRosie

andI sattogether

to talk about

the message we

wanted, it was

omethingI hadto

do,”saysJoofthe

uniqueconcept.

“And if there

was anyone to

ollaboratewith,it

adto beJoMalone

erself,”addsRosie.

The candle

aturesa special

ayered”fragrance

threepowerful

ralnotes.“Itstarts

f with themost

h,creamy,regal

rdenia;thenthe

ondone comes

orangeblossom,

chis muchlighter,

enerandfresher,”

saysJo.“Asit burnsdowntothelast

layerit goesintoa beautiful,very

heavytuberose.”

LIFESTORIES

Thechoice of floralnotes has

personalsignificanceforJo:“For

me,whencreatingfragranceI’m

tellingyoustoriesofmylife– and

thisis thestoryofgreatfriends,”she

explains.“Youoftenneedreally

strongnotestostandeithersideof

oneanothertobringthebeautyofa

fragrancealive.Similarly,whenyou

finda good friendyoutreasure

them;you holdonto thereal

treasureslikejewels.I’minmy50s

nowandI lookattherealgemsin

mylife:thepeoplewhohavebeen

therethroughthickandthinbut

whobroughtoutthebestofme.”

“Andasourfriendshipgrew,so

didtheplansforourcandle,”says

Rosie– whoalsoreveals

twist.“Whenyoupurch

youcanchoosetoperso

thecandle’slabel,addi

nameofa friendortwo.

“It’sa reallynicew

telling someone h

importanttheyaretoy

andtothankthem.”

“There’ssomethingre

magicalaboutlightin

candle,”addsJo.“This

celebrationoffriendsh

Theopportunitytosay,

‘I lovewhoyouare.’”

On the scent: whether visiting

perfume capital Grasse in France

(above) or the Jo Loves UK factory

(right and below), Jo and Rosie have

worked hand in hand on the project,

which has a friendship theme

Take a bow: Jo

andRosieaddthe

perfectfinishing

touch (right) after

creating the

bespoke candle

with its layered

notes of gardenia,

orange blossom

and tuberose

hello!editorin

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TTake a bow: Jo

TA ABOUT TS IN RATIO

AND WHY T IR FRIE DSHIP

MAKES PERFECT SCENTS

JO MALO E

A D ROSIE IXON

LAU CH NG HEL O! S NEW CANDLE

Jo Lovesxhello!Friendship

candle, £80, is on sale from 1

at joloves.com. The label

personalised to dedicate toyou

PHOTOS: JAMES ROBINSO

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