Expat Living Singapore – July 2019

LIFE & FAMILY

74 JULY 2019

How did you come to start your business?

My background is in fashion and marketing,

and when I moved to Singapore with my

boyfriend (now husband) seven years ago, I

joined an international branding company

that was just getting started here. I set up two

different departments for them – first focusing

on marketing one of the company’s programmes

across APAC, and then developing the digital

services arm for the company to serve clients.

As part of this, I was using Facebook marketing

before it was even a “thing”.

After a successful one and a half years that

involved hiring and managing multiple teams,

and establishing a client list that included the

likes of Unilever, GE, EY, Danone and OCBC,

I thought “I can do this for myself”. I’d always

wanted to have my own company and it finally

felt like it was time to take the plunge. Figuring

We chat with

MARIELLE

REUSSINK, who,

as an independent

advisor and through

her own company

The EMMS, helps

entrepreneurs

overcome start-

up challenges and

make the most of

every marketing

opportunity.

Marketing

Guru

THE

out how to set up in Singapore as a foreigner was

tricky but I’m so glad I went for it.

Being incredibly passionate about

entrepreneurship and fundamentally believing

that start-ups and small businesses hold the key

to the future, from the onset, the goal of my own

entrepreneurship journey was to help others

achieve their goals.

And so, with marketing being a major pain

point for many, I set up The EMMS, a company

that helps entrepreneurs, start-ups and small

businesses with their end-to-end marketing needs,

including branding, websites and campaigns.

I finally feel like I’m doing what I’m meant to.

What’s your favourite aspect of the job?

I love marketing because it’s strategic and creative,

yet at the same time you constantly need to keep

learning to stay on top of your game; essentially,