L’Officiel Malaysia – July 2019

L’Ofciel Style 51

JEFF KOONS

For the past few years, Nicolas Ghesquiere has taken to

showing his runway collections for Louis Vuitton at the Louvre,

France’s most revered museum. In 2017, the brand’s latest artist

collaboration built even further on that conversation. Teaming

up with Jeff Koons, arguably the most famous contemporary

artist alive—certainly the most expensive with his record-

breaking Rabbit—a capsule was released, adapted from Koon’s

2013 Gazing Ball series in which works by Old Masters were

reproduced in large-scale and painted by hand. For Vuitton,

masterpieces by Da Vinci, Van Gogh, Fragonard, Titian and

Rubens were transposed onto the brand’s iconic Speedy,

Keepall and Neverfull bags with Koons’ initials inserted into

the monogram and his signature inflatable rabbit turned into

a hang tag.