L’Of ciel Style 53
Fendi might be a storied Roman house with almost a century
of heritage behind it, but like the late Karl Lagerfeld who
helmed it for 54 years, it has constantly refreshed and
reinvented itself by aligning with bright young creatives.
The latest to join its stable of collaborators is Pref, the
graffiti artist who last linked up with the brand for its FF
Reloaded launch in London. This time around, the artist
known for his kaleidoscopic, perception-skewing text-
based works reimagined the Fendi logo to create bold new
graphics, which were then juxtaposed with the brand’s
traditional Selleria technique on a wide-ranging capsule
that encompasses ready-to-wear and accessories for men,
women and children.Like the Fendi Mania capsule before it with its clever logo
play, the Selleria Roma/Amor collection is also immediately
distinguishable by Pref’s reworked motifs which includes
vibrant neon piping and a multicoloured wave logo that results
in the same trippy 3D effect of his graffiti art. Mixing pop
visuals with impeccable craftsmanship, the wave logo comes
intarsia-ed onto statement pieces such as an oversized leather
bomber jacket, a mink coat and a bodycon dress covered in
the signature FF motif. On the accessories front, the brand has
reinterpreted all its modern-day classics—from the Baguette
and Peekaboo to the Mon Trèsor bucket bags and FFredom
sandals and flatforms—with striking neon contrasted against
somber, supple leathers or the classic FF jacquard.