SULWHASOO FLAGSHIP STORE
Gracefully covered in a lattice of intricate gold brass rods and
standing tall at five storeys in the middle of the bustling South
Korean capital’s Gangnam district, Sulwhasoo’s stand-alone
flagship store is hard to miss. Its design concept is influenced
by the symbolic significance of lanterns that are known as
illuminators of travel, as well as markers of beginnings and
endings in the Asian culture.
As visitors navigate through the multi-level retail area
showcasing the brand’s beloved heritage skincare offerings
and two premium spas, they are guided by a continuous brass
structure traversing the store. A series of voids and openings
amplifies the experience, while mirrors against wood-panelled
interiors reflect a seemingly endless zone.
The colour palette lightens with every floor, inviting visitors to
interact with the space until they reach a generous roof terrace
where they get to admire vast views of the surrounding urban
landscape. Just like lanterns shining through the darkness, it
is a journey that leaves one with a sense of ceasless intrigue.