Tell us more about the Sansiri Luxury
Collection that is launching later this year.
We’ve created this collection specifically
for properties that meet certain criteria,
specifically in three areas: refined taste,
curated experiences and uncompromising
quality. It comprises four projects widely
recognised in both local and international
markets, the super-luxury flagships: 98
Wireless and Baan Sansiri Pattanakarn, and
luxury projects: The Monument Thong Lo
and Khun by Yoo, inspired by Starck.A closer look at Sansiri’s
Khun by Yoo project
A
s the Chief Creative Officer of
Thailand’s leading full-service
real estate developer Sansiri,
Ou Baholyodhin has great responsibility
on his shoulders. He not only looks after
the group’s visual identity and customer
experience, he is also instrumental in
shaping the brand’s overall look and
feel, from design and development to
marketing and branding. Ahead of the
launch of the group’s prestigious Khun
by Yoo condominium – which opens its
doors come November – he chats with
Gafencu about the brand’s mission,
vision and its new special project, the
Sansiri Luxury Collection.Ou Baholyodhiniving in
UXURY