Move your body
ThefounderofgloballifestylebrandLornaJanemakesherhealthand
wellbeing a priority, to ensure she can bring her A game to workT
hirtyyearsafterlaunching
herbusiness,Australian
LornaJaneClarksonhas
grownhereponymous
activewearbrandfroma
fewhandmadegymoutfits,soldto
attendeesofheraerobicsclasses,toan
internationallifestylecompany
encompassingover 200 storesin 17
countries,wellnessprogrammes,books
andaninfluentialdigitalpresence.
Followingtheopeningofthebrand’s
firsttwoNewZealandstoresinAuckland
lastyear,weaskedthe54-year-oldhow
sheprioritisesherhealthandwellbeing
whilerunninga globalbusiness.Whatdoesanaveragedaylook
likeforyou?
I wakearound5am, getmyworkout
done,havebreakfast,catchuponany
internationalemailswhichcame
throughovernightandheadintothe
officebetween8 and9am.
Notwodaysintheofficeareeverthe
same (which I love) and on any given day INTERVIEWFionaRalph.I couldbewriting,designing,ona
campaignshootorinmarketing,strategy
orcreativemeetings.
I trytoleavetheofficeby6pmmost
daysandgofora walkwithmyhusband,
Bill,andourdog,Roger,tocatchupon
eachother’sdaybeforedinner.I then
lovetofinishthedaywithsomeyogaor
meditation,beforegoingtosleep to wake
upanddoit alloveragain!Howdoyoufindtimetostay
healthywithsucha busylifestyle?
I justmakeita priority.I knowhow
greatit feelstobefitandhealthyand
I wanttofeelthisgoodfortherestof
mylife.Myphilosophyinlifeis
‘activeliving’.
SomedaysI domoreexerciseand
don’teatsowellandotherdaysmyfood
isgreatandI onlyfindtimetowalkmy
dog...butI alwaysdosomethingthat
benefitsmyhealthandwellnessevery
dayandI amcommittedtobringing
goodenergyandpositivitytowhatever
the day has in store for me.Whatdoyouthinkthesuccessof
yourbrandcanbeputdownto?
IfI hadtopickjustonethingit would
beauthenticity.Sincedayone,I’ve
alwaysdonethingsmyownwayandI’ve
nevertriedtoemulateanythinganother
brandisdoing.
I thinkLornaJane’sauthenticityis
whywehavesuchanincrediblyloyal
customerbaseandwhywehavebeen
abletocontinuallygrowand expand our
brandintonewmarkets.Wheredoyoucallhome?
I’mactuallya bitofa nomadrightnow
anddividemytimebetweenBrisbane,
LAandByronBay.ButBrisbaneiswhere
wecallhomebecausemostofourfamily
andfriendsarehereandthisiswhere
ourheadofficeislocatedandwherewe
startedLornaJane.Wespendroughly
two-thirdsofourtimehere(escaping
toourbeachhouseatByrononthe
weekends)andtherestofthetimein
LAwherewehavea home and an office
in Santa Monica.