Elle Canada - 09.2019

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TEXT, VICTORIA DIPLACIDO; PHOTOGRAPHY, GEOFFREY ROSS; PROP STYLING, JED TALLO


GUT FEELING
In the booming wellness market, California-based brand Seed stands out for its scientifically
validated products and deep commitment to the environment. The Female Daily Synbiotic
($65 for a 30-day supply)—a mixture of prebiotics and probiotics formulated in part
by microbial scientist Gregor Reid, Ph.D., who chaired the World Health Organization
panel that came up with the globally recognized definition of “probiotic”—includes
strains of probiotics specifically proven to improve digestive and cardiovascular health,
among others. When it’s not helping humans, the brand’s R&D arm, SeedLabs, is testing
a probiotic for honeybees in the hopes of saving them from disease and pesticides.
For details, see Shopping Guide. h

beauty

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