HAIR STORY
Denmark-based fresh-beauty brand Nuori has branched into hair care with its Shield Shampoo and Conditioner
($59 each), which are designed to strengthen hair, starting with the scalp. (Fruit enzymes, a chemical exfoliant,
in the shampoo remove product buildup before a host of ingredients in the conditioner soothe everything.)
Products are made in small batches every 10 to 12 weeks and are free of synthetic preservatives. If you’re used
to washing with traditional hair products, these might take getting used to (sulphate-free means less suds).
Stick it out for at least four weeks. For details, see Shopping Guide. h
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