Professional Photographer - USA (2019-10)

14

TOP OF MINDFOREGROUND

WHAT PHOTOGRAPHY

BUYERS REALLY WANT

CONSUMER RESEARCH REVEALS

CLIENT EXPECTATIONS

uWhen professional photographers fail, it’s often not about their photogra-

phy. Many lose their way because they don’t understand the market. They

don’t anticipate consumer expectations and aren’t correctly targeting their

brand to the things clients want. For example, most photographers wouldn’t

guess the No. 1 reason clients choose a speci c photographer to work with. (It’s

not the quality of their images and it’s not price.)

Sometimes photographers just don’t understand all that goes into being a suc-

cessful entrepreneur. The result is that many photographers miss the mark in deliv-

ering an experience and a product selection that resonates with potential buyers.

To help bridge the gap between photographers and consumers, Professional Photographers

of America has released survey data that sheds light on consumer attitudes and behaviors. Using data col-

lected by a third-party research  rm, PPA has compiled a report that delves into the needs, expectations, and

perceptions of today’s photography buyers.

The report, “Photography Consumer Research,” is available to members at p pmag.com/research-2019. •

WHAT PHOTOGRAPHY

BUYERS REALLY WANT

brand to the things clients want. For example, most photographers wouldn’t

guess the No. 1 reason clients choose a speci c photographer to work with. (It’s

Sometimes photographers just don’t understand all that goes into being a suc-

cessful entrepreneur. The result is that many photographers miss the mark in deliv-

ering an experience and a product selection that resonates with potential buyers.

To help bridge the gap between photographers and consumers, Professional Photographers

of America has released survey data that sheds light on consumer attitudes and behaviors. Using data col-

lected by a third-party research  rm, PPA has compiled a report that delves into the needs, expectations, and

OCTOBER GIVEAWAY:

MANFROTTO PRO LIGHT RELOADER SWITCH-

WIN A MANFROTTO PRO

LIGHT RELOADER SWITCH

ENTER TODAY:

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u The Pro Light Reloader combines the porting advantage of a backpack and the

ease of a rolling case. The Switch-55 can store two DSLR bodies and up to  ve

lenses. It’s made with strong exterior Pro-Light ripstop fabric to keep it light-

weight yet durable and it  ts international carry-on sizes.

A $389.99 value

manfrotto.com

WIN A MANFROTTO PRO

LIGHT RELOADER SWITCH

ENTER TODAY:

PPMAG.COM/WIN

weight yet durable and it  ts international carry-on sizes.

A $389.99 value

manfrotto.com

MANFROTTO PRO LIGHT RELOADER SWITCH-

The Pro Light Reloader combines the porting advantage of a backpack and the

ease of a rolling case. The Switch-55 can store two DSLR bodies and up to  ve

lenses. It’s made with strong exterior Pro-Light ripstop fabric to keep it light-