Professional Photographer - USA (2019-10)

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uPassion and creativity may have led you

to a  ne art photography project. But once

you’ve poured your heart into the work, how

do you get it seen and sold? Judith Pishnery,

who will deliver the educational session “In-

sider’s Guide to Fine Art Photography” at Im-

aging USA 2020, offers three tips:

1. ENTER JURIED COMPETITIONS. Also
   participate in portfolio reviews with recog-
   nized jurors and reviewers. This gets your
   work in front of industry leaders and adds
   credentials to your CV. Before submitting, re-

search the event and the jurors to make sure

it’s a good  t. Follow entry instructions care-

fully, as you may be disquali ed for an in-

complete or incorrect submission. Set aside

money for entry fees and put together an art-

ist bio and artist statement.

2. NETWORK. Make connections with gal-
   lerists, art curators, art consultants, interior
   designers, and boutique shop owners. Re-
   search the who’s who of your local  ne art
   scene, and start building relationships. Have
   your portfolio, pricing, and promotional ma-

terials ready and organized at all times, and

be alert for opportunities. Experiment with

speaking about your work with others so you

get better at presenting yourself as an artist.

“This will take some practice,” Pishnery says.

3. HAVE AN ONLINE PRESENCE. In addi-
   tion to a printed portfolio, you need to have
   a social media presence as well as a profes-
   sional website. Most gallerists will not meet
   with you in person until they’ve seen your
   portfolio online, says Pishnery. So provide
   plenty of online avenues to your portfolio. •

BE SEEN

HOW TO GET YOUR FINE ART DISPLAYED

Judith Pishnery