63% of
consumers get
recommendations
from their school
́Develop & maintain
relationships with your
greatest source of
recommendations.Students and
parents prefer
print and
digital les
́Offering a variety of
ways to display their
photos can increase
your sales.Now there’s tangible data to help bridge the gap between
photographers and consumers.
A PEEK INTO THE SURVEY’S FINDINGS
The PPA survey provides loads of data on what products consumers
want, and also HOW they nd them.
For example, 63% of high school senior photography purchasers
found their photographer through their school, and 31% from
family/friends, while only 9% used ads seen on social media as
their reference.
WHAT DOES THIS MEAN FOR YOU?
Know who to market yourself to, not just how. Establish lasting
relationships with people and places in your area that regularly hire
photographers. They are your best referrals!
Dive In! The full consumer research report has dozens
and dozens of ndings that can help you create a
more impactful experience for your clients:PPA.com/GapEDU
PPA
only! REMINDER! (re)Watch the Consumer Research presentation
from Imaging USA 2019 at PPA.com/GapEDUHere’s Your Chance to
Attend Imaging USA
for FREE!We could all use a little help:
You could get your all-
access pass paid for with a
scholarship... and there’s still
time to enter for your chance to
win one of four!PPA’s annualKickstart
Scholarship Programoffers
four lucky PPA members the
opportunity to go to
Imaging USA and to attend
a pre-convention class—
completely on the house!Here’s what the all-access
pass gets you:- 80+ photography and
business-education sessions - TWO impactful keynote
speakers! You might already
know them from their
TED TALKS:Vanessa Van
Edwards and Jim Kwik - All of the parties and
ceremonies - Full access to the 50,
sq. ft. trade show - Your choice of a pre-
convention class for FREE!
For an extra dose of learning
in a smaller group format
Is it going to be you?
It’s easy to apply, but don’t
delay; the clock is ticking!Applications must be submitted by Nov 7, 2019
ImagingUSA.org/Kickstart
©ALEX THE PHOTO GUY