SUCCESS
STRONGER BUSINESS, BETTER LIFE
PROFESSIONAL PHOTOGRAPHER | OCTOBER 2019 27
There seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather
than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That
means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among con-
sumers by generation. While respondents had to select one option or the other, more than a third in each age group indicated their
choice was not a strong preference.CONSUMERS’
SESSION LOCATIONPREFERENCE
DON’T WORRY; YOU’RE IN THE RIGHT PLACE
MILLENNIALS
born 1981-199647%
in studio53%
on location/outside35%
no strong preferenceGENERATION X
born 1965-198049%
in studio51%
on location/outside40%
no strong preference36%
no strong preference45%
in studio55%
on location/outsideBABY BOOMERS
born 1946-1964Source: Professional Photographers of
America consumer research, 2018