PROFESSIONAL PHOTOGRAPHER | OCTOBER 2019 29
professional network and seek-
ing advice from organizations like
PPA. TheLoop social network is a
good place to start since it’s pop-
ulated by professional photog-
raphers only (theloop.ppa.com).
Seek out the “extreme givers”
who are willing to share info about
their systems, processes, and
insights.
Take a look at project manage-
ment applications like Basecamp,
Active Collab, Trello, or Asana to help
consolidate multiple project manage-
ment tasks into one system, with automated
reminders, task tracking, scheduling cal-
endars, and document storage. Invoicing
apps like Square can be useful for auto-
generating invoices, receipts, and reminders
when invoices haven’t been paid. If you’re
already using studio management or ac-
counting software, dig deeper into the auto-
mated processes within them to maximize
their efficiency. Most accounting applications
allow you to set up rules for certain types of
transactions to automate the bookkeeping,
trigger invoicing, and streamline other mon-
ey management practices.GET ASSISTANCE
“How can you leverage someone else to take
on the non-revenue-generating activities so
you can focus on the creative aspects?” asks
Washington. “Train your assistant on the
systems you use in your business so you can
focus on what makes you money.”
If you don’t have the budget for an assis-
tant, then look into a virtual assistant. These