EDITOR’S LETTER
We’ve always championed the multisensory
wallop of print, the tactility and touchiness
of it, the particular pop it gives to the best
photography, the creative potential of page
design, the heart-lifting heft of the physical
thing (and we have got very hefty recently).
But in light of current concerns, I felt
it worth alerting you to another plus for
print. This issue of Wallpaper* – as with all
previous 231 editions – will not drill into
your data vaults nor snif along your digital
trail. It will not take your details and
auction them of to the highest bidder.
The transaction’s simple and transparent.
We give, you receive.
We know that the relationship with
print can and should be uniquely personal,
but not that personal.
Of course, with 2.1 million Twitter
followers, 950,000 Instagram disciples
and the best website in the business (which
will not, by the way, pop at you with ads
for shoes or sofas you just bought), we fully
understand the delights of digital. We work
hard to ensure that the immediacy and
considered low of our digital ofering
complements rather than competes with
the collect-and-keep qualities of the printNewsstand cover
Photography:
Tommaso Sartori
Interiors:
Maria Sobrino
For credits, see our
Space story, page 196Limited-edition cover
by Jorge Pardo
Cuban-American artist
Pardo’s specially created
artwork is a composition
of digitally manipulated
images including a view
of the artist and friends
in Mexico’s Yucatán
Limited-edition covers are
available to subscribers,
see Wallpaper.com
Wallpaper* is printed
on UPM Star, upm.comedition. And we understand our readers
through the focus of what we do. Content,
not data, builds that understanding.
We are far from digital deniers; we just
believe that the printed magazine remains
a vital, evolving medium – with all manner
of side beneits. And the print beneits in
this issue are plentiful. Check out our annual
Architects’ Directory (page 102) featuring
young visionaries from around the globe.
Select the inest new furnishings for your
every room in our W* House (page 113). Read
our eight-page report on the new brutalism
(page 060), and update your wardrobe
from our edit of the pre-fall collections,
as seen through the eyes of conceptual
photographer Barbara Probst (page 208).
Finally, cut out and keep and wipe clean
our Kitchen & Bathroom Digest (page 139).
This month, then, we’re launching a
campaign to remind people of just one
beneit of print, and we welcome fellow
champions to join us. Order your own
stickers or even banners, badges, T-shirts.
And of course, feel free to join up and
spread the word, in an analogue or digital
fashion: #dataharvestingsafezone.
Tony Chambers, Brand & Content Director038 ∑