VOICES
Big question
ANDY
ROTHWELL
Senior digital design executive,
Click Consult
click.co.ukWhat I pump into my ears on a
daily basis in work would
probably terrify most people and,
with band names like Gnaw Their
Tongues, Humanity’s Last Breath
and Full of Hell, it’s obviously not
going to make for easy listening. I
like to think my music tastes are
pretty varied; however most of my
attention is focused on the darker
end of the music spectrum,
particularly black metal, death
metal and grindcore. If I need some
calm to think, the ethereal side of
some black metal projects hits that
spot quite well. However sometimes
working at a desk on a repetitive
task calls for some blast-beats and
death growls; it can definitely be
quite cathartic.
Music can make you more productive but what types work best for
different tasks? Our panel reveals the beats that work best for them
WHAT MUSIC DO YOU LISTEN
TO DURING SPECIFIC TASKS?
INDUSTRY INSIGHTB A Z
SEAL
Co-founder, The Chemistry Works
thechemistryworks.co.ukWhen I have hundreds of images to sift through
and edit, music gets me into the rhythm of the
task. My choices are dictated by the work – for
instance, a fashion show edit demands a rockier
approach, like Oasis, but for more corporate editing I’ll
go for a Beatles playlist. If I’m writing a proposal I
always choose an instrumental piece, FC Kahuna for
example. If I hear lyrics when I’m trying to concentrate
on words I tend to drift off and focus on the song
rather than the job in hand!JULIE
POTTER
Designer, Greenwich Design
greenwich-design.co.ukOur studio is noisy so music helps
me to block out all the other
distractions. As I’m often the first one
in the office, I’ll start my day with
1990s Britpop or indie bands on full
volume. After that, I’ll alter the tempo
depending on the vibe of the project.
When I’m searching for pictures, I
listen to singer/songwriters, whereas
for admin tasks, I prefer acoustic chills.
The only time I turn the music off is
when I’m digesting a new brief; then I
have to find a quiet spot.