PROFILEThe Nottingham brand and
digital studio explains how it has
reinvented itself and flipped the
traditional agency model on its head
FRAMEWORK
Is size important? Nottingham-
based digital and branding studio
Framework would argue so but not in the
way you might expect. It believes that
being small actually makes it easier to
create great work for clients.
We caught up with the team to discuss
how they came into being, what
constitutes an “honest perfectionist”
and how to create crystal-clear UX for
clients. Read on, as managing director
Stephan Hayward, head of development
Paul Quinn, technical director Richard
McLeod, account manager Helena Soares,
senior designer Sam Hall, creative
director Luke Bamford, senior developer
Raphael Boakye, front-end developers
James Rowe and Joe Dunstall and junior
designer Liberty Twidale reveal all.What’s the story behind Framework?
SH: Framework Design was started in
January 2015 by a former business owner,
shortly after which I joined as managing
director. The business was different back
then. We were getting to grips with what
it meant to own a design agency, without
being sure how to position ourselves.
Fast-forward to 2017 and everything
changed. I acquired the whole company
and brought in two new business owners- Paul Quinn as technical director and
Luke Bamford as creative director – and
split the company into equal thirds. This
moment internally is known as
Framework 2.0; well, that’s the name of
the WhatsApp group, anyway.
SurĽoh
Left to right, top: Raphael
Boakye, Paul Quinn, Richard
McLeod, Sam Hall. Middle:
James Rowe, Helena Soares,
Stephan Hayward, Kara Vicca,
Liberty Twidale. Bottom: Luke
Bamford, Joe Dunstall
weareframework.co.uk