National Geographic - USA (2019-12)

Perpetual Planet

Rolex founder Hans Wilsdorf saw the world as a living laboratory – a source of exploration and
inspiration. Today, Rolex continues his legacy through a joint venture with long-time partner
National Geographic. On a record-breaking scientifi c expedition to Everest, scientists successfully
installed the Earth’s highest weather station and obtained the highest-ever high-altitude ice core.
The resulting data will provide new insights into life-sustaining systems at extreme altitudes,
informing and inspiring the solutions our planet needs. From the successful ascent of Everest in
1953 to this new endeavor, Rolex has supported the mission to sustain this incredible planet.
Alone we can go far. But only together can we make the planet perpetual.

#Perpetual

SIR EDMUND HILLARY AND TENZING NORGAY

FIRST ASCENT OF EVEREST – 1953

DIRK COLLINS AND MARK FISHER

CLIMB THE KHUMBU ICEFALL

MOUNT EVEREST

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