³(WKLFDOSULQFLSOHVDUHDJRRGVWDUWEXWRSHUDWLRQDOL]LQJWKHVHDFURVVWKH
FRPSDQ\LVZKDWFRXQWV(DFKWHDPIURPIXQGDPHQWDODSSOLHG
UHVHDUFKWRSURGXFWGHVLJQGHYHORSPHQWDQGGHSOR\PHQWPXVW
XQGHUVWDQGKRZWKHVHSULQFLSOHVDSSO\WRWKHLUIXQFWLRQV ́(OHPHQW$,¶V
2XLPHWWVD\V2XLPHWWDOVRXQGHUOLQHVWKHQHHGIRUFRPSDQLHVWRZRUNZLWKODZPDNHUV
DFWLYHO\³,W¶VLPSRUWDQWIRUEXVLQHVVHVWKDWKDYHWKHWHFKQLFDOH[SHUWLVH
WRHQJDJHLQJRRGIDLWKZLWKUHJXODWRUVWRKHOSWKHPXQGHUVWDQGWKH
QDWXUHRIWKHULVNVSRVHGE\WKHWHFKQRORJ\ ́KHVD\V(OHPHQW$,UHFHQWO\SDUWQHUHGZLWK7KH5RFNHIHOOHUDQG0R]LOOD
)RXQGDWLRQVWRSURGXFHDOLVWRIUHFRPPHQGDWLRQVIRUJRYHUQPHQWVDQG
FRPSDQLHVRQWKHUROHRIWKHKXPDQULJKWVIUDPHZRUNLQ$,JRYHUQDQFH³7KHFROODERUDWLRQZLOOIRFXVRQDGYDQFLQJUHVHDUFKRQWKHOHJDO
JRYHUQDQFHDQGWHFKQLFDOFRPSRQHQWVRIGDWDWUXVWVZKLFKERWK
(OHPHQW$,DQGWKH0R]LOOD)RXQGDWLRQEHOLHYHKDYHWUHPHQGRXV
SRWHQWLDO²DVVDIHDQGHWKLFDOGDWDVKDULQJPHFKDQLVPVDVPDQ\
JRYHUQPHQWVKDYHWKXVIDUFRQFHLYHGRIWKHPEXWDOVRDVWRROVWKDW
FRXOGEHXVHGWRHPSRZHUWKHSXEOLFWRSDUWLFLSDWHLQGHFLVLRQV
UHJDUGLQJWKHXVHRIWKHLUSHUVRQDOGDWDDQGWRFROOHFWLYHO\VHHNUHGUHVV
LQFDVHVRIKDUP ́2XLPHWWVD\V%XW3URIHVVRU7URXWKDVDVOLJKWO\GL̆HUHQWYLHZRQWKHLQYROYHPHQWRI
WHFKFRPSDQLHVLQ$,HWKLFV³$WWKHHQGRIWKHGD\WKH\¶UHGRLQJWKLVWR
DODUJHH[WHQWIRUFRPPHUFLDOUHDVRQV7KH\ZDQWWRPDNHWKHLU
HPSOR\HHVKDSS\7KDWZDVWKHUHDVRQ*RRJOHGHFLGHGQRWWRZRUNZLWK
WKH'HSDUWPHQWRI'HIHQVH$QGWKH\ZDQWWRPDNHWKHLUFXVWRPHUVDQG
WKHJRYHUQPHQWKDSS\²DQGWKH\ZDQWWRHQKDQFHWKHLUERWWRPOLQH ́
VD\V7URXW³,KDYHQRWVHHQWKHVHFRPSDQLHVUHDOO\SURPRWHDWKRXJKWIXOGHHS
DSSURDFKWRHWKLFVDQGWKDW¶VZKHUH,ZRXOG¿QGWKHPIDOOVKRUW7KH\
KDYHUHVRXUFHVWKH\ZRXOGEHDEOHWREXW,GRQ¶WVHHWKDWKDSSHQLQJ
$QG,WKLQNWKDW¶VDSLW\ ́B
e
n
D
i
c
k
s
o
n
PC MAGAZINE DIGITAL EDITION (^) I SUBSCRIBE (^) I JANUARY 2020