With Apple prioritizing fitness initiatives through
Apple Watch and the iPhone, many believe that
Apple is headed in a new direction. Steve Jobs’
legacy will undoubtedly be the Mac, but could
Tim Cook’s be Apple Health, and its ability to
transform the way we work out and monitor our
health in today’s always-on, data-hungry world?
In this issue, we delve deeper...
HOW APPLE KEEPS US FIT
It’s hard to imagine visiting the gym or going
out for a jog without our iPhone in tow. Today,
the iPhone has become an essential part of
the workout, whether you’re a fitness fanatic
or you’re a couch potato trying to shift some
pounds before your summer vacation. With
iPhone, you’re able to listen to your favorite
tracks on Apple Music, get lost in a Podcast and
use the Activity app to track your progress and
make sure you’ve done enough for the day.
When combined with the Health app, where you
can monitor your everyday health and integrate
third-party apps to monitor your calorie intake
and everything else, Apple has built the world’s
most advanced fitness ecosystem - a Control
Centre for your body, so to speak.
The Health app is expected to become an
indispensable part of our lives in September
when Apple introduces new health and fitness
features, such as the ability to track our
menstrual cycles and fertility and monitor
our ear health and let us know when we’re
listening to too much loud music, which will no
doubt encourage us to make smarter choices
when we’re out and about. At present, the
Health app monitors four categories: Activity,