healthy, and connected,” Apple says on its
website and in retail merchandise.
Apple is packing as many fitness features into
its devices as possible, taking steps in the right
direction on multiple fronts at the same time,
cannibalizing competitors such as Fitbit and
Garmin in the process. Monitoring your own
health and fitness has never been easier, and as
the company introduces new capabilities - such
as being able to listen to Podcats via AirPods
on the go - it’s easier than ever to exercise
outdoors without the need for a phone.
And starting with watchOS 6, Apple’s Activity
App will transform your daily activity metrics
into long-term trends, evaluating activity
levels over the past three months and
comparing them with the same time last
year to see whether your fitness is improving
or changing. If you’ve moved less than before,
Apple will coach you to turn things around and
help you back on your road to better health.
It’s these small nudges that persuade users to
move more - not major warnings or scares from
governments and health bodies that, more
often than not, create a defeatist attitude
amongst the inactive.
IMMENSE POSSIBILITIES
FOR THE FUTURE
Apple today is the world’s biggest innovator
in fitness and movement, but that’s not to say
that the Cupertino firm is unbeatable. Constant
evolution is changing the way we work out,
and a lot of that has to do with making exercise
experiences more enjoyable. We always talk
about technology breaking down barriers, and