Wallpaper 4

(WallPaper) #1
PHOTOGRAPHY: GABBY LAURENT

When Wallpaper* asked Adam Nathaniel Furman to
collaborate with Pullman Hotels and Resorts for its
Art At Play project – part of the brand’s commitment
to promoting the accessibility of art – the London-
based artist embraced the opportunity to create
something dazzling and unique. His adventure into
graphics, urbanism and hospitality began with an
exploration of Pullman’s London St Pancras and Paris
Tour Eiffel hotels in order to acquaint himself with
the lifestyle of Pullman’s ‘global nomad’ customer and
its ‘Our world is your playground’ mission statement.
Tasked with developing a collection of products
for hotel guests – including card holders, key cards,
mugs, paper cups, door hangers, stationery and tote

bags – Furman responded by taking inspiration from
his observations.
‘The Pullman brand is all about working hard and
playing hard,’ he says. With this ‘dynamic mix of binary
opposites’ in mind, he designed three geometric
patterns – Cosmopolitan Totem, Global Rotation and
WorkPlay Walkway – each representing aspects of the
brand’s energy. ‘I like to create moments of thrilling
contrast,’ says Furman, who trained in both fine art
and architecture. ‘These patterns can be used to
create flashes of invigorating colour, vivacious jewels
amid the muted calm of contemporary hotel life.’
For more on the project and an interview with the artist,
see wallpaper.com/w-bespoke/pullman-art-at-play

Artist Adam Nathaniel Furman uncovers Pullman Hotels’ vibrant core


True


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