Wallpaper 4

(WallPaper) #1
Tea strainer,
£45, by
Kanaami-Tsuji

Glass bowls,
small, £42 each;
large, £80,
all by Fresco

Stoneware
beakers, from
£44 each, by
Keiko Hasegawa

Glass vases,
£120 each,
by Fresco

Butter dish, £65,
by Noda Horo

Half zip wallet,
£125; hinged
coin wallet,
£65, both by
Margaret Howell

Stackable
glasses, £24
for four, by
Toyo-Sasaki
Glass

‘Concentric’
chopping boards,
from £35 each, by
Asaf Tolkovsky

Salad servers,
£40, by
Robert Welch

Tablemat,
£22, by Mourne
Textiles

Table brush,
£35; keyboard
brushes, £20
each, all by
Geoffrey Fisher

‘Concentric’ trays,
from £20 each,
or £130 for five,
by Asaf Tolkovsky

Sunglasses,
£195 each, by
Margaret Howell

The store, which opened in November 2016,
is stocked with limited editions, objects for
the home, and artists’ products, as selected
by an in-house team and temporary editors,
including Morrison and, most recently,
Momoko Mizutani, of Dalston homewares
boutique Momosan. It is a merchandising
dream, offering picture-perfect retailing
with a view of the Thames, and soon a
showcase of Howell’s favourite things, from
an Irish linen tea towel and a simple wire
tea strainer, to an Anglepoise desk lamp
and Robert Welch serving spoons.
‘I was asked, quite simply, to choose pieces
I loved,’ says Howell of the brief, ‘and the
selection ended up being a lot of what I sell
in my own shops, not out of principle, but
because those are quite personal items that
I have a strong relationship with.’
At Howell’s spacious Wigmore Street store
in London’s Marylebone, the clothing and

accessories for which she is best known
are sold alongside a revolving selection of
vintage stoneware and expertly restored
Ercol furniture, iterations of which Howell
grew up with. Other domestic titbits – many
of them brought over from Japan, where
Howell, now 71, has a significant cult
following and more than 100 retail outposts –
further underscore her affection for fine
materials and impeccable craftsmanship.
‘We like well-designed and good-quality
things, but they’ve got to be useful, and they
have to work. It’s like the clothes, really:
I design clothes to wear for a purpose, rather
than an outfit to be seen in just one evening.
My clothes are meant to last. And all that
applies to objects, too,’ says Howell.
Across categories and price-points,
Howell’s Tate Edit – which also includes a
few of her own designs (sunglasses, an apron,
and silk scarves among them) – presents a

snapshot of the appealing pragmatism that,
alongside rigorous quality control, have come
to define her eponymous lifestyle brand. In a
noisy retail landscape, Howell’s edit trains our
attention on the appeal of quiet, tactile
objects, and the simple pleasures that can be
found in taking a moment to examine,
appreciate, and maybe even covet them.
‘I just don’t know how people can buy
without seeing something. To make a
purchase, whether it’s furniture or clothing
or a teacup, I have to see it and feel it,’ says
Howell. ‘It must be inherent to the time
I was brought up in: one had to be quite
careful, and look after things, mend them,
and make them last. The few things I do
choose to buy, I want to be able to keep
them for a very long time.’ ∂
Howell’s Tate Edit collection will be available in
store and online from 27 April to September 2018,
tate.org.uk; margarethowell.com

Tea towel
in Irish linen, £12

ITEMS FROM HOWELL’S
TATE EDIT COLLECTION,
PHOTOGRAPHED IN
HER LONDON WIGMORE
STREET STORE


Design


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