The 6 Metrics You Should Be Analyzing
If you’ve struggled in the past with reading, analyzing, and taking
insights from your analytic reports (or if you’ve overlooked them
altogether), you’re not alone. Even though it’s one of the most
common areas small business owners struggle with, the success of
your email marketing relies on it.
By reviewing your email reports, you can identify opportunities to
improve the impact of your email messages, bring more value to
customers and prospects, and ultimately build a loyal fanbase.
Fortunately, reviewing your email marketing reports and making
improvements isn’t difficult. These are the six key reports to review:
Sales
Click Throughs
Opens
Unsubscribes
Traffic
Deliverability