How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

Every Zeitguide lives and breathes the newsletter’s value
proposition. As a result, subscribers know why they’ve subscribed
to the newsletter, which, I’m sure you’ll agree, is far better than
subscribers questioning their interest in a newsletter.
So your job right now is to come up with a value proposition for
your newsletter. Brainstorm value propositions for your newsletter,
and complete the following table to choose the value prop that’s
most likely to attract and keep subscribers. Make sure it’s your
truest value proposition, not just the value prop that will attract
subscribers but be impossible for you to live up to.
Print and complete the table on the next page.