How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked
REMEMBER:
Your newsletter needs to earn its place in the Primary tab. If you
don’t send newsletters worth reading, you won’t last long in the
Primary tab.
Get Subscribers in the Habit
of Opening
Once your email is on your subscribers’ radars, you need to help
them develop a habit of opening your newsletters. After all, they
signed up to hear from you, so you owe it to them to make hearing
from you as easy as possible, don’t you? You do. Here are two very
simple, relatively quick ways to encourage habit-formation.