How to Write Newsletters That Get Opened, Read and Clicked
- Get ‘Em Hooked with an Intriguing
Autoresponder Campaign
When your subscriber first signs up, s/he usually opts in to get
something, whether a whitepaper or a free software trial or a
coupon code. You should have GetResponse autoresponders set
up to immediately send that item (commonly referred to as opt-in
bait) to your new subscriber, following which should begin a series
of drip emails that cover the most interesting or the least-known
elements of a high-value topic.
Writing great autoresponders is an ebook of its own, but here’s
the primary goal you should have in mind when creating an
autoresponder sequence: find a topic your prospect cares
desperately about, and write a short series of emails that teaches
them a new perspective on that topic. New, different and unheard
of – those are the magic words when creating this drip campaign.
If you can get new subscribers to open the first 3 emails you send
them, to read those emails and to find value in them, you’re on your
way to becoming a habit.