How to Write Newsletters That Get Opened, Read and Clicked
buying, so why is she still on your list? (Hint: the answer to that
question should not be, “Because I want a big list.”)
Now, you don’t have to go on a wild and ruthless crusade to
remove every subscriber that hasn’t opened an email in the last six
months. But you should make re-engagement and cleansing part
of your email marketing strategy.
IS TUESDAY STILL THE BEST DAY TO SEND
A NEWSLETTER?
“Our delivery schedule is 10:30am Eastern on Wednesdays.
This harks back to my solopreneur days, where I would write the
newsletter or record my weekly video on Monday and get it ready
for publishing on Wednesday. This gave me a little lee-way if I was
behind or needed more time to create something awesome.
Sending mid-week also gives us the opportunity to send other
emails – like live webinar reminders or promos – on Monday
and Friday without feeling like we’re emailing daily and annoying
people.
Sending in the morning works well for engagement and blog
comments. People might be catching up on email after they
come back from lunch on the East coast or just getting into their
emails in the morning on the West coast.”
Nathalie Lussier, Digital Strategist and Co-founder of AmbitionAlly