How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked How to Write Newsletters That Get Opened, Read and Clicked

First, try to win the disengaged back. Segment your list to
identify subscribers that have not opened recently; for example,
subscribers who have not opened your last five newsletters. Send

those disengaged subscribers a targeted newsletter intended to
re-engage them. This can be as simple as asking for them to come
back, like CNET does: