How to Write Newsletters That Get Opened Read and Clicked

How to Write Newsletters That Get Opened, Read and Clicked

Clean your list. Scrub those disengaged subscribers away! If, after

being nicely invited, they haven’t re-engaged:

Port them from your primary list to a new list or group, which

you can then suppress or segment-out when you send your

newsletter going forward, or

Unsubscribe or delete them from your list

Although least desirable of your options, unsubscribing or deleting

your disengaged subscribers may be the best way to go, for two

reasons.    The first:  it  clears  them    from    your    list    so  they’re free    to  

re-subscribe in the future, which they won’t be able to do if they’re

already subscribed but on a muted group. The second: if you’re

keeping those   folks   on  your    list    in  the hopes   of  mailing them    offers  

down the road, you could be setting yourself up to be labeled as

spam because you’ll be popping into their inbox irregularly and only

with    offers. Not good    email   marketing.